General Motors Company Profile

General Motors Company Profile

• Prepared for:
• BAA605
• Marketing Concepts and Practices
• By:
• Jose Alvares
• J. Sándor Cheka
• John Kalengaii

Table of Contents

• History of GM
• GM Segments
• New Offerings
• Philanthropic Endeavors
• Financial
• Strengths
• Weaknesses
• News
• Summary
• References
• Appendix A: Chart Data

History of GM

• General Motors began on September 16, 1908.
• General motors began by bringing together a few companies under one umbrella: including: Buick; Cadillac; Oakland, which became Pontiac; Oldsmobile; and other small automotive companies.
• GM was always in the business of buying other companies to incorporate. It believed by bringing in companies with different attributes, then they would be able to reach a broader market.
• GM began to get into the defense contracting market during World War I.
• GM had purchased 30 automotive companies by 1920.