Getting Back To Main Street: a revitalization Plan for Pennsburg


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Conclusion 

 

Making physical improvements to a community is an important way to 

show both community members and visitors that a community is vital.  

Building on the improvements in Pennsburg’s 2001 revitalization plan 

will both keep the community moving forward as well as provide a 

sense of progress.  Improvements in streetscape and gateways have 

created that sense of progress in Pennsburg, and continuing by adding 

way-finding signage and traffic calming will allow Pennsburg to con-

tinue developing that sense.  Bringing the community together to assist 

with the maintenance of the streetscape improvements, as well as to 

actually develop them into bigger community assets will increase com-

munity involvement and give a sense of ownership to community 

members. 


• 

Developing Existing Facilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  34 

 

• 

Installing New Facilities . . . . . . . . .  . . . . . . . . . . . . . . . . . . . . . . .  . . . 38 



 

 

Recreational Opportunities 

Chapter 

34 

Chapter 4:: Recreational Opportunities 

 

 



Improving recreational opportunities means creating new facilities and 

further developing existing facilities.  In that vein, there are several rec-

ommendations for improving the quantity and quality of Pennsburg’s 

recreational options over the next several years.   

 

It should be noted that some of the recommendations herein may not 



be covered under the Montgomery County Revitalization Program, and 

therefore will not be eligible to receive funding from that program.  

Should outside funding beyond the Montgomery County Revitalization 

Program be necessary, potential funding sources have been included in 

chapter 7 of this plan.  

 

 



Developing Existing Facilities 

 

For a smaller town, Pennsburg has a few well used recreation facilities 



in Pennsburg Community Park and the Pennsburg Nature Preserve. 

 

Pennsburg Community Park 

 

Currently Pennsburg Community Park is the active recreation site in 



the Borough.  It contains a softball field, a concession stand, and a 

gravel parking lot which can accommodate roughly twenty to thirty 

cars, plus additional green space.  Due to stormwater problems along 

Main Street, this green space is often wet and occasionally flooded.  

The acquisition of the old Green Lane Tool and Die Company build-

ings for use as both open space and room to improve existing facilities 

will provide the impetus to expand and improve the park, and help 

mitigate some of the stormwater issues to make more of the park us-

able. 

 

The first step is to develop a master plan for the park.  This will ensure 



that the best interests of the residents of Pennsburg are kept in mind 

during the park improvement process.  The final product will be one 

that the community will not only be proud of but will make use of on a 

regular basis. 



35 

Getting Back To Main Street: A Revitalization Plan for Pennsburg 

 

When planning for the park’s development, keeping a part of the park 



open and free from programmed activities such as ball fields and play-

grounds, will serve to lessen the stormwater burden on the site as well 

as to maintain a sense of openness within the park.  While there may 

be space for multiple fields on the property, creating as many fields 

into the small space as possible will place a stress on the land that may 

not be healthy.   

 

Remaking the park via a master park plan will help improve the facility 



to meet Pennsburg’s changing needs.  However, the park itself needs 

to be publicized so that residents will be aware of its presence.  Attrac-

tive and informative signage should be placed on Main Street alerting 

passers-by that there is a park mere blocks away.  The more people 

know about the park, the more it will be used, and the bigger asset it 

will be to the community. 

 

Further developing the Pennsburg Community Park property will also 



require an understanding of the needs of the community.  The recrea-

tional survey currently underway by the Upper Perkiomen Valley Re-

gional Planning Commission could be a valuable tool with which to 

assess the recreational needs of the community.  Utilizing information 

provided by this survey would be a low-cost way to inform any im-

provements to the park and the new Tool and Die facility adjacent to 

it.  For example, the survey results show that Upper Perkiomen Valley 

residents favor preserving more natural areas, such as Pennsburg Na-

ture Preserve, and many residents of the Upper Perkiomen Valley are 

in favor of adding more trails of all types.  Walking trails, like those 

proposed at Pennsburg Community Park, are especially popular. 

 

Pennsburg Nature Preserve 

 

The Pennsburg Nature Preserve is a passive recreation facility in the 



borough.  Located off West 5

th

 Street, the Preserve is a five acre strip 



of land surrounding the Macoby Creek and contains parking as well as 

a walking path around the Creek. 

 

The Preserve exists to lessen the impact of storm-water and surround-



Fig. 4.1. The concession stand at Pennsburg Community Park. 

36 

Chapter 4:: Recreational Opportunities 

Fig. 4.2.  A Conceptual Site Development Plan for Pennsburg Community 

Park  (shown below) was adopted by Borough Council in May 2009. The plan 

details the various recreational amenities envisioned for the park.   

37 

Getting Back To Main Street: A Revitalization Plan for Pennsburg 

ing development on the creek through a restored streambed planted 

with local grasses, shrubs and over 100 trees.  These plantings help 

stabilize the creek’s ecology by filtering pollution brought by storm-

water before it enters the creek’s waters.  The Preserve also features a 

grass meadow, butterfly garden, and a small asphalt parking lot that 

can hold five cars, including one disabled parking spot. 

 

While the Preserve is a great facility environmentally, it could likely be 



improved in terms of its usability.  Benches by the water so that people 

could come and enjoy a spring day would be a nice addition.  The 

benches could be sponsored by local businesses to defray the cost. 

 

Also, adding signage to explain the history and environmental benefits 



of the Preserve to visitors would add an educational element to the 

Preserve.  The sign or signs could point out what the Preserve lands 

were like before the Preserve was created, what was done to make 

them more environmentally sound, and the environmental benefits of 

the Preserve area. 

 

Any initiative within the Preserve to add amenities, including benches 



or signs, should be planned in a way that recognizes the flooding that 

takes place within the preserve. New amenities should be placed and 

installed in a manner that will protect them from being damaged or 

washed away during flood events. Creative installation of the new 

amenities may even help delineate the floodprone areas and educate 

the public on proper floodplain management.    

 

Like Pennsburg Community Park, there is no way-finding signage to 



direct locals or visitors from Main Street to the Preserve.  Unless one 

has prior knowledge that the Preserve exists, there is no way to find it 

without a healthy dose of luck.  Adding two simple and readable signs 

to Main Street, one facing either direction on the roadway, would 

boost local awareness of the Preserve and its goals as well as increas-

ing its usage by the community. 

 

Making these simple additions to these facilities would increase both 



people’s knowledge of them and their usability, serving to make them 

larger assets in the community. 



Fig. 4.4. An attractive bicycle stand can help encourage cyclists to bike in the 

Borough. 

Fig. 4.3. The fields behind the softball field in 8th Street park hold both prom-

ise and stormwater. 

38 

Chapter 4:: Recreational Opportunities 

Installing New Facilities 

 

Installing new facilities will allow Pennsburg to keep adding to the lives 



of its citizens.  There is a need for new facilities in Pennsburg, and 

those facilities have been outlined below: 

 

Establishing Bicycle Facilities 

 

The Upper Perkiomen Valley is a destination for cyclists of all ages and 



ability levels.  The rolling hills and scenic vistas attract cyclists from far 

and wide to the area, and the addition of new bike-friendly facilities 

could capitalize on the Valley’s popularity and make Pennsburg a cy-

cling attraction within and outside of the region. 

 

The Perkiomen Trail leads cyclists within a close distance of the Bor-



ough, and cyclists from the Borough itself could also make use of some 

new facilities.  Primarily, the installation of new bicycle racks would 

make biking through the Borough easier.  Figure 4.6 illustrates poten-

tial locations in the Borough where bicycle racks could improve the 

attractiveness of existing amenities.  By giving cyclists a place to store 

their bicycles, the Borough would be encouraging cycling in the Bor-

ough and encouraging cyclists to stop and shop in Pennsburg. 

 

Bicycling and Walking Trails

 

While there are no specific plans to bring Montgomery County’s trail 



system to Pennsburg, denoting locations for an intra-Borough trail 

could be a good precursor to connecting with the County’s trail sys-

tem.  Showing an interest in trails by laying out a trail in Pennsburg 

could be a forerunner to connecting to both the Perkiomen and Ma-

coby Greenways and the Perkiomen Trail, all of which would serve to 

bring more people into the Borough, as well as to provide additional 

walking and bicycling facilities for Borough residents. 

 

The process of laying out intra-borough trails would not have to be 



complicated in terms of construction.  Simple signs indicating the way 

and articulating interesting and important facts would lead people 



Fig. 4.5. A sign on a walking trail through Manayunk tells walkers both where 

they are and where they can go. 

39 

Getting Back To Main Street: A Revitalization Plan for Pennsburg 

Fig. 4.6. Placing facilities for bicycles at important locations within the Borough could help boost bike usage and lead to a better quality of life for Borough resi-

dents. 

40 

Chapter 4:: Recreational Opportunities 

along the trail.  New trails could lead from park to park and from site 

to site within the borough and could serve to increase the use of cer-

tain facilities as well as to promote exercise and a healthy lifestyle 

within the Borough.  This is discussed more thoroughly in the Heritage 

Trail section of Chapter 6.  

 

Conclusion 

 

This chapter’s goal is to increase the availability of recreational facilities 

as well as the viability of existing facilities in Pennsburg.  Pennsburg’s 

Nature Preserve and Pennsburg Community Park are both good facili-

ties where improvements could yield higher numbers of park users. 

 

The addition of the Green Lane Tool & Die property to Pennsburg 



Community Park is an opportunity to increase the viability of the park 

in a number of ways, such as adding more formalized walking trails, 

adding stormwater BMPs to help mitigate the stormwater and add an 

educational component to the park, while adding a civic space for local 

music and theatre acts in the warmer months.   

 

Pennsburg Nature Preserve could be made more user-friendly with a 



few simple additions, such as additional seating and educational and 

directional signage. 

 

Adding bicycle facilities, primarily bike racks, would allow Pennsburg 



residents and out-of-town bicyclists to bike to and from major make 

Borough points of interest.  This would serve as a first step towards 

making bicycling in the Borough a more user-friendly experience.  This 

could be augmented by the addition of walking and/or hiking trails to 

the Borough, which could serve as the impetus towards extending the 

Montgomery County’s trail system, including the highly used Perki-

omen Trail, into the Borough. 

 


• 

First Steps. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 

 

• 

Small Business Assistance. . . .  . . . . . . . . . .  . . . . . . . . . . . . . . . . . .  . . . . 45 



 

• 

Façade Improvements . . . . . ..  . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . .  49 



 

• 

Marketing Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . .  53 



 

• 

Other Economic Development Tools. . . . . . . . . . . . . . . . . . . . . . . . . . . . .  55 



Economic Incentives 

Chapter 

42 

42 

Chapter 5 : Economic Incentives 

Instituting economic incentives are a valuable way to assist in achieving 

the revitalization goals and objectives of the Borough.  The suggestions 

within this chapter are targeted to assist the Borough in its economic 

re-development.  In short, the goal is to increase the ease of both de-

veloping and maintaining a business in the Borough.  This chapter pro-

vides suggestions explained in detail to increase the number and mar-

ketability of borough businesses.  Specifically, physical attractiveness, 

small business development, business marketing, and other economic 

tools are discussed and case studies to help illustrate important points 

are provided.    

 

 

First Steps 

 

Market Study 

 

Undertaking a comprehensive market study can help increase the suc-

cess of economic revitalization. The purpose of a market study is to 

inform the community as to its opportunities, available options, and 

the benefits and drawbacks associated with each option.  The study 

can provide a snapshot of existing resources and insight into the cur-

rent and potential economic situation. The study will document the 

area’s residents, workers, employers, available land, types of housing, 

commercial and industrial facilities, physical infrastructure (e.g. tele-

communications and transportation facilities), and historic or heritage 

sites. The study will also provide figures, forecasts and impacts associ-

ated with different growth scenarios for the Borough.  

 

This could include possible sites for redevelopment, such as the former 



Wachovia Bank building, seen in Figure 5.2.  The central location and 

historic nature of the building make it a prime site for redevelopment 

in the Borough.  Grants and funding for such a study can be obtained 

from a variety of sources, which are outlined in the implementation 

matrix found in Chapter 7.  

 

A preliminary study was done for the Regional Comprehensive Plan, 



and the Borough could use this as a foundation in further detailing 

what goods and services are needed in 

the community.  Alternately, the Bor-

ough could potentially make use of the 

data from the Perk Up plan, authored 

by the Upper Perkiomen Valley Cham-

ber of Commerce.  

 

Historic Sites Inventory  

 

As part of the overall effort to restore 



and revitalize the historic streetscape 

and business patterns of the main com-

mercial core, a historic inventory is an 

excellent resource to undertake. It can 

aid in recognizing, maintaining, and 

protecting the Borough’s unique histori-

cal, cultural, and archeological sites. 

Being listed in an inventory is not the 

same as a historic designation, but it 

does imply that a property has his-



Figure 5.1.  A historic resource 

inventory could include a list of 

historic and cultural resources that 

are candidates for preservation. 

43 

43 

Getting Back To Main Street: A Revitalization Plan for Pennsburg 

Figure 5.2.  The former Wachovia Bank is a possible site for redevelopment.  A detailed market study and historic sites inventory could assist with further assess-

ment of Main Street and Route 663 that are most susceptible to change. 

44 

44 

Chapter 5 : Economic Incentives 

Overall Case Study 

 

Newport Borough, Perry County 



 

In 1990, a handful of residents established Newport Revitalization, Inc. (NRI) to combat the decline of downtown Newport Borough, in Perry 

County. Since then, NRI has become a 501(c)(3) non-profit and now includes about 400 members. The group’s activities are guided by a strate-

gic plan, which was developed in conjunction with the Pennsylvania Downtown Center. The planning process contained several elements that 

Pennsburg is looking to explore, including a consumer survey and market analysis, a business owner survey and analysis, and a preliminary 

historic sites survey. The information from the planning process was used to guide the implementation plan, which guided marketing, physical 

rehabilitation, and business development. A notable achievement has been the façade improvements to many downtown buildings, many of 

which were supported by a $25,000 grant from a local utility company and a matching grant from local businesses. A local bank also provided 

low interest loans to businesses enrolled in the façade program. 

 

Other efforts of NRI include an annual community clean-up day with local school participation, flower planting to build community ownership of 

the revitalization process, and a yearly Christmas House Tour of the interesting and historic homes of Newport. 

 

After enlisting the help of a consultant to design a streetscape, NRI also helped the borough secure nearly $800,000 in Transportation Enhance-

ment Act-21 (TEA-21) funding from the state Department of Transportation’s (PennDOT) Sustainable Streets Program. The money is ear-

marked to help reconstruct the main street by adding new crosswalks, lighting, and landscaping. 

45 

45 

Getting Back To Main Street: A Revitalization Plan for Pennsburg 

Figure 5.3.  Small business development centers can help Pennsburg retain 

its local businesses, such as this professional office complex on Main St., 

and create new opportunities. 

torical and architectural significance. Cataloguing, preserving and 

maintaining these resources help to create an awareness and apprecia-

tion of the Borough’s rich history.   

 

The Schwenkfelder Library and Heritage Center completed a compre-



hensive study of the historic resources for each of the communities in 

the Upper Perkiomen Region, including Pennsburg.  The study in-

cludes twenty historic sites complete with corresponding historical in-

formation.  As the study was completed in 2004 some of the informa-

tion is no longer accurate, but the majority of the study could easily 

serve as the backbone for a new historic sites inventory. 

 

Small Business Assistance 

 

Currently, there are not enough small businesses to develop a diverse, 

sustainable commercial setting for the main business corridors of the 

Borough.  A possible approach towards maintaining and improving the 

businesses in the borough’s commercial core is the development of a 

small business development assistance program. This can provide tech-

nical assistance through training and financial support via a small 

grants program to businesses in the commercial district.  It can also 

provide networking and empowerment activities, and training for en-

trepreneurs and other commercial and retail personnel. The program 

can be run by an umbrella organization, such as an economic develop-

ment committee, or the Chamber of Commerce, or a Main Streets 

program, development of which is another recommendation of this 

plan. 


 

The program’s goals would be to assist the maximum number of busi-

nesses and individuals, while still retaining program quality and rele-

vance. Businesses can receive one or more of the following services, 

based on a needs assessment: accounting, business administration, 

business restructuring, property acquisition and commercial leasing, 

shopper increase and retention, customer service preparation, financial 

management and capital acquisitions, marketing, recordkeeping and 

reporting, regulatory compliance, retail merchandising and promotion, 

and façade revitalization design and improvement. 



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