3. Consider your audience and speak their language.
Now, not only do you need to know your topic well, but you also need to know and study your future audience just as well. Why?
Because by knowing your crowd’s interests, attention span and pain points, you’ll be able to connect them through your presentation. Plus, you’ll be in a better position to solve their problems and add value to their lives.
For example, an advanced, data-driven presentation full of technical jargon might not be the best idea if you're presenting to someone who is new to your field and unfamiliar with complicated terms.
It might end up confusing them instead of leaving a strong impact. You need to be able to speak their language and meet them on their level.
Going back to the example above, your presentation would likely be more successful if you simplify the information and start with the basics before jumping into the data and technicalities.
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4. Decide on your presentation’s purpose.
For every presentation you create, you need to have an end goal and purpose in mind.
Every presentation’s goal can be summed up within one of the following purposes:
Your presentation’s purpose may even be a combination of the above four.
The idea of pinpointing your presentation’s purpose is to help you create your presentation’s subject matter, outline and structure more easily.
5. Create a solid presentation outline.
In order to make a great presentation, you need to have a great outline to piggyback off of.
According to the University of Arkansas, to create a compelling speech with impactful results, you’ll need three key things in your outline: a compelling intro, a strong body and a conclusion that drives your main points home.
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