Harald Heinrichs · Pim Martens Gerd Michelsen · Arnim Wiek Editors
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core text sustainability
Chapter 12
Sustainability Communication Daniel Fischer , Gesa Lüdecke , Jasmin Godemann , Gerd Michelsen , Jens Newig , Marco Rieckmann , and Daniel Schulz Abstract Communication as pivotal part of the human condition plays an essential role in bringing sustainability-related issues onto society’s agenda. Sustainability communication does not represent a somewhat discrete and self-contained theoreti- cal approach, but rather draws on a wide range of disciplines, their bodies of knowl- edge, and their methodological approaches to illuminate the drivers and barriers of a broader and deeper societal engagement with the idea of sustainability. This chap- ter introduces students to the study of communication processes in the context of sustainable development. It suggests analyzing sustainability communication using a typology of three different communication modes: communication of , about , and for sustainability. The typology is applied in an illustrative way from the perspec- tives of two particular subsystems familiar to students, the educational system as well as the media system . The chapter concludes with an overview of relevant litera- ture in the fi eld of sustainability communication. The recommended readings cover three different types of literature highly relevant to students’ future studies in this fi eld: introductory readings, practice-oriented readings, and current research. D. Fischer ( * ) UNESCO Chair Higher Education for Sustainable Development , Leuphana University Lüneburg , Scharnhorststr. 1 , 21335 Lüneburg , Germany e-mail: daniel.fi scher@leuphana.de G. Lüdecke • J. Newig • D. Schulz Institute for Sustainability Communication , Leuphana University Lüneburg , Scharnhorststr. 1 , 21335 Lüneburg , Germany e-mail: gesa.luedecke@leuphana.de ; jens.newig@leuphana.de ; daniel.schulz@leuphana.de J. Godemann Agricultural, Nutritional and Environmental Science , Justus-Liebig University Gießen , Senckenbergstr. 3 , 35390 Gießen , Germany e-mail: jasmin.godemann@fb09.uni-giessen.de G. Michelsen Faculty of Sustainability , Leuphana University , Scharnhorststraße 1 , 21335 Lüneburg , Germany e-mail: michelsen@uni.leuphana.de M. Rieckmann Department I / Education and Pedagogical Sciences , University of Vechta , Driverstr. 22 , 49377 Vechta , Germany e-mail: marco.rieckmann@uni-vechta.de |
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