Here are a few of the biggest issues facing Apple in the coming year

Here are a few of the biggest issues facing Apple in the coming year.

• 
  Navigating Trade Uncertainty.
  
• 
  Battles With Qualcomm.
  
• 
  Meeting iPhone Unit Sales Predictions.
  
• 
  Selling Investors on the Services Story.
  
• 
  Planning for the Arrival of 5G.
  
• 
  The Decline of the Smartphone.
  

The original iPhone, which went on sale 10 years ago on June 29, laid the foundation for the modern smartphone, forever changing the way we access the world's information. It introduced two very important concepts that would remain at the core of mobile computers for years to come: the touch screen and the App Store.

Steve Jobs, Apple's co-founder and chief executive at the time, revealed the iPhone to the world as three products in one: “A widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device.”

The first iPhone ran on what was then called iPhone OS 1, as the iOS naming convention wouldn't be adopted until 2010. It boasted only Apple's native apps, as third-party applications wouldn't be available until the App Store launched along with the iPhone 3G a year later.

Here's a quick look at five of the biggest things that have helped make Apple the gigantic success story it is today.

1. 
   Steve Jobs - a brand unto himself. ...
   
2. 
   The iPhone - a revolution. ...
   
3. 
   Apple services - and brand loyalty. ...
   
4. 
   China - and growth. ...
   
5. 
   The Apple brand today.
   

The original iPhone reached the market on June 29, 2007. In the U.S. it was priced at $499 and $599, for 4GB and 8GB models, respectively, along with a two-year contract with AT&T. The first iPhone ran on what was then called iPhone OS 1, as the iOS naming convention wouldn't be adopted unThe original iPhone set the stage for the modern smartphone, ushering in an era in which pocket-sized touchscreen computers are the norm. Over the past 10 years, Apple's iPhone evolved from a mobile device capable of running basic apps to a powerful computer with professional-grade camera stil 2010.

iPhone. The original iPhone was launched back in 2007 by Apple founder Steve Jobs. This was a time before the App Store, before the rise of social media, when it was a glorified iPod touch with phone calling features. The camera was a mere 2-megapixels and only had 2G capacity

As long as Apple continues to innovate, there will be heightened demand for its products and services. This leads to pricing power, expanding profit margins Apple payment to Qualcomm estimated at $6 billion, with $9 per iPhone sold in royalties | Appleinsider.and improved cash flow, which help drive the stock price higher while also allowing Apple to return capital to shareholders.

Today after the bell, Apple reported the results of the first quarter of its fiscal 2020. The company's revenue totaled $91.8 billion, far ahead of expectations of $88.43 billion. At the same time, the company's per-share profit of $4.99 was greater than the market-anticipated figure of $4.54 per share.