seal something that stops air or liquid entering or leaving
sketch drawing that is made quickly and without many details
slot long, narrow opening in a surface
trade-off acceptable balance between two different things
welding joining two pieces of metal by heating them and pressing them together
appliance piece of electrical equipment that you have in your home
built-in forming part of something and cannot be separated
drum circular container in a washing machine
facelift superficial changes that make something look newer or better
fitted made to fit a particular space in a building
free-standing not fixed to a wall or other support
junk mail advertising that is sent to you, but you did not ask for
opt in deride to be part of something; (direct marketing) give permission to be sent mail or email
stale old and no longer fresh
status social position
straightforward clear and easy to understand
attention span period of time a person is able to concentrate
brand recognition how well the public knows-your company / products
end-users last customers in the supply chain
fragmentation when something breaks into smaller pieces
in-store displays stands used in shops to promote a product
outcomes results
peanuts colloquial term meaning 'very cheap1
tour operator company which combines components to create a holiday, eg a flight plus car hire plus hotel
trade customers people in a supply chain who buy from a supplier and then sell to another customer or the end-user
video clip short video extract
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