- Consumers' utilization of the Internet will continue to reinvent the distribution and sale of travel services
- – although the actual percentage of business and leisure travelers who use the Internet to plan some aspect of travel is expected to remain flat if not decline, the percentage who go online to make reservations will continue to grow
Trends influencing the hospitality industry - Transparent pricing will underscore the urgent need for brand clarity
- – techno-savvy consumers can now compare prices for airline seats, hotel rooms, car rentals, cruises, even complete vacations with just a couple of clicks, so the question arises: who will get the sale? The answer will be determined by the "value" ascribed to the proposed transaction which, in turn, will depend on the "clarity" of the brands under consideration. Those that stand for something relevant to the consumer will ascend to the top of the list. Those that do not will become vulnerable.
Trends Affecting the Future of the Hospitality Industry Trends Affecting the Future of the Hospitality Industry - - Increased responsibility for employees and managers through employment;
- - Greater diversity of the workforce;
- - Customers’ concerns with security
- - Consumers’ and governments’ concern with sanitation
- - Globalization
Industry Relationships - Travel Agents - responsible for recommending destinations and making bookings for travel and accommodation
- Tourist Information Centers - the hospitality industry relies on staff in information centers to correctly advise customers on the services it offers, such as accommodation and food & beverage services
- Retail Outlets - helps attract tourists
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