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Harness Creative Thinking
“The joy is in creating, not maintaining.”
—V
INCE
L
OMBARDI
, NFL H
ALL OF
F
AME
C
OACH
C
reativity is pure gold, no matter what you do for a living. Annette Moser-Wellman, author of
The Five Faces
of Genius, asserts, “
The most valuable resource you bring to your work and to your firm is your creativity.
More than what you get done, more than the role you play, more than your title, more than your ‘output’—it’s your
ideas that matter.”
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Despite the importance of a person’s ability to think with creativity, few people seem to
possess the skill in abundance.
If you’re not as creative as you would like to be, you can change your way of thinking. Creative thinking isn’t
necessarily original thinking. In fact, I think people mythologize original thought. Most often, creative thinking is a
composite of other thoughts discovered along the way. Even the great artists, whom we consider highly original,
learned from their masters, modeled their work on that of others, and brought together a host of ideas and
styles to create their own work. Study art, and you will see threads that run through the work of all artists and
artistic movements, connecting them to other artists who went before them.
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