How You Already Have What It Takes to Succeed The Unfair Advantage ash ali & hasan kubba


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How You Already Have
What It Takes to Succeed
The
Unfair
Advantage
ASH ALI & HASAN KUBBA
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23/10/2019 10:53


First published in Great Britain in 2020 by
Profile Books Ltd
29 Cloth Fair
London EC1A 7JQ
www.profilebooks.com
Copyright © Ash Ali, Hasan Kubba 2020
2 4 6 8 10 9 7 5 3 1
The moral right of the authors has been asserted.
All rights reserved. Without limiting the rights under copyright reserved 
above, no part of this publication may be reproduced, stored or 
introduced into a retrieval system, or transmitted, in any form or by any 
means (electronic, mechanical, photocopying, recording or otherwise), 
without the prior written permission of both the copyright owner and 
the publisher of this book.
All reasonable efforts have been made to obtain copyright permissions 
where required. Any omissions and errors of attribution are 
unintentional and will, if notified in writing to the publisher, be 
corrected in future printings. 
A CIP catalogue record for this book is available from the British Library.
ISBN 978 1 78816 331 6
eISBN 978 1 78283 597 4
Text design by sue@lambledesign.demon.co.uk
Printed and bound in Great Britain by Clays Ltd, Elcograf, S.p.A.
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11/11/2019 15:13


Introduction
1
PART ONE
UNDERSTAND
1
Life is unfair 
13
2
Our entrepreneurial journeys 
20
3
Success is both hard work and luck
40
4
Introducing Unfair Advantages 
52

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