How You Already Have
What It Takes to Succeed
The
Unfair
Advantage
ASH ALI & HASAN KUBBA
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First published in Great Britain in 2020 by
Profile Books Ltd
29 Cloth Fair
London EC1A 7JQ
www.profilebooks.com
Copyright © Ash Ali, Hasan Kubba 2020
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The moral right of the authors has been asserted.
All rights reserved. Without limiting the rights
under copyright reserved
above, no part of this publication may be reproduced, stored or
introduced
into a retrieval system, or transmitted, in any form or by any
means (electronic,
mechanical, photocopying, recording or otherwise),
without the prior written permission of both the copyright owner and
the publisher of this book.
All reasonable efforts have been made to obtain
copyright permissions
where required. Any omissions and errors of attribution are
unintentional and will, if notified
in writing to the publisher, be
corrected in future printings.
A CIP catalogue record for this book is available from the British Library.
ISBN 978 1 78816 331 6
eISBN 978 1 78283 597 4
Text design by sue@lambledesign.demon.co.uk
Printed and bound in Great Britain by Clays Ltd, Elcograf, S.p.A.
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Introduction
1
PART ONE
UNDERSTAND
1
Life
is unfair
13
2
Our entrepreneurial journeys
20
3
Success is both hard work and luck
40
4
Introducing
Unfair Advantages
52