I (Meaning and importance of Exports) Unit Structure

1.9 QUESTIONS FOR SELF-ASSESSMENT

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a) Explain the meaning and features of export marketing. 
b) Discuss the importance of export marketing at the national 
level. 
c) Enumerate the importance of export marketing at the firm 
level. 
d) Distinguish between Domestic marketing and export 
marketing. 
e) Explain motivations for export marketing
f) Explain the problems of Indian exporters in promoting 
exports. 
g) Explain the following concepts in about 30 words. 
1. Export Marketing 
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2 
 
INTRODUCTION TO EXPORT 
MARKETING - II 
(Tren
ds in world trade and India‘s 
exports) 
Unit Structure 
2.0 Objectives 
2.1 Introduction 
2.2 Trends in world trade 

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2.3 Sunrise export 
2.4 Review of services export 
2.5 
Composition of India‟s export since 2000 
2.6 
Direction of India‟s export since 2000 
2.7 
Reasons for India‟s poor share in world trade 
2.8 Summary 
2.9 Questions for self-assessment 
2.0 OBJECTIVES 
After studying this chapter the students may be able to- 
● 
Understand the trends in world trade. 
● 
Know about the sunrise export 
● 
Review of services export 
● 
Explain the composition of India‟s export since 2000 
● 
Explain the direction of India‟s exports since 2000 
● 
Describe the basic reasons for India‟s poor share in world 
trade 
2.1 INTRODUCTION
World trade means trade between different countries of the 
world. It is also called as international trade. Such trade is carried 
on between developed, developing and less developed countries. 
World trade is expected to be free and fair to all participating 
countries. However, world trade is dominated by developed and 
rich countries and the poor and developing countries are exploited. 
The benefits of world trade are not shared equally by