I (Meaning and importance of Exports) Unit Structure

3) Probe pricing strategy 
The exporter may fix a higher price in the export market 
during the early stages of product introduction. This is done to find 
out or probe the reaction of the buyers towards the price. The 
prices are then adjusted accordingly. The exporter may follow this 
technique, especially, when sufficient information is not available in 
respect of competitors pricing, purchasing power of the buyers, and 
so on. 
4) Follow the Leader Pricing Strategy 

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Under this strategy, several exporters may fix the price very 
close to the price charged by the leading competitor in the market. 
5) Differential Trade margins pricing strategy 
The exporter may adopt differential trade margins pricing 
strategy. He may allow various types of discounts or trade margins. 
The various discounts that can be offered includes, quantity 
discounts on bulk orders, seasonal discounts during off season to 
push up sales, cash discounts to encourage prompt payments, 
goodwill discounts, trade discounts etc. the price are accordingly 
adjusted depending upon the type of discount offered. 
6) Standard export pricing strategy 
In this case, an exporter may charge the same price in all 
the foreign markets, i.e. developed as well as developing countries. 
The pricing is based an average unit cost. 
7) Differential pricing strategy 
Under this strategy different prices are charged in different 
markets. There can be differential pricing between two or more 
overseas markets. 
8) Market pricing strategy 
If identical or homogeneous products are already exiting in 
the market, the standard approach is market pricing. This means, 
based on the competitor‟s prices, the final price is determined and 
production and marketing functions both are adjusted to the price.