I (Meaning and importance of Exports) Unit Structure

QUESTION PAPER 
 

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257 
Q. 1 Explain the following terms / concepts in about 30 words 
(any eight) : - 
(16) 
a) Composition of Export Trade 
b) Dumping
c) Prohibited Items
d) EPC 
e) C. I. F. Quotation 
f) Warehousing 
g) Letter of Credit 
h) Mates Receipt 
i) Let Ship Order 
j) Product Promotion 
k) Towns of Export Excellence 
l) Give the full form of : 
i) OPEC 
ii) IIFT 
Q. 2 Answer any two from the following : 
(16) 
a) Define and explain the term Export Marketing. What are its 
features? 
b) Discuss the causes for the poor share of India's export trade. 
c) Distinguish between Tariff and Non-tariff barriers. 
d) What are the effects of Trading Blocs on international trade? 
Q. 3 Answer the two from the following : 
(16) 
a) What are the steps involved in the new product development 
process? 
b) Discuss the role of MPEDA in export promotion. 
c) What is ITPO? What are its functions? 
d) Write a detailed note on FTP 2009-14. 
 
 
 
 
Q. 4 Answer any two from the following :
(16) 

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258 
a) From the following data, calculate the minimum FOB price to 
be quoted by an exporter in US $ = Rs. 45/-. 
Cost of Raw Material
Rs. 2,50,000 
Cost of Labour 
Rs. 35,000 
Packaging Charges 
Rs. 25,000 
Profit Contribution 
10% on FOB cost 
Duty Drawback 
10% on FOB price.. 
b) Read the case and answer the following questions : 
„Glow Hair‟ is one of the Mumbai‟s leading hair care 
company offering everything needed for beautiful hair; such 
as hair colour, shampoos, conditioners, permanent waves, 
and styling products. These products are sold solely to 
beautiful salons in the major cities of India. 
In 2000, Glow Hair introduced its product in U.S.A. for the 
first time. Glow Hair followed its Indian distribution method of 
distributing the goods through direct sales to the clients i.e. 
beauty salons. 
Glow Hair has its own sales force which visits the salons all 
over the cities to collect orders and also give fundamental 
training in the use of the hair care products. 
Likewise Glow Hair established offices In California and 
hired sales force to call on prospective buyers. Glow Hair 
became instant success in California area, but it proved 
difficult to service prospective customers in rest of U. S. A. 
Glow Hair tried until 2010 to service US customers directly 
as in India, but realized that the Indian distribution methods 
were not adequate for the US markets.