I (Meaning and importance of Exports) Unit Structure

Q. 1 What is the reasons for the success of Glow Hair in Indian 
Market? 
Q. 2 If you are the export marketing manager of Glow Hair for US 
Market, what changes in distribution system would you 
recommend? 
c) What is skimming pricing strategy? What are its advantages 
and limitations? 
d) Explain the features of post-shipment credit. 
 
 
Q. 5 Answer any two from the following :
(16) 

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a) Explain the Registration procedure to be followed by an 
exporter. 
b) Explain the Excise clearance procedure relating to export 
trade. 
c) Explain any four incentives offered to an Indian exporter. 
d) Write importance of : 
i) Shipping Bill 
ii) GR Form 
SECTION II (Only for IDOL Students) 
 
Q. 6 Write Short Notes (any 4 FROM 6)
(20) 
Covering the entire Syllabus. 

Syllabus 
 
Export Marketing (under the Applied Component Group 
Subjects) for Implementation from the Academic Year 2011-12 
I. 
Introduction to Export Marketing 
Meaning and features of Export Marketing- Importance of Exports 
for a nation and a firm- Difference between domestic marketing and 
export marketing- Motivations for export marketing 
– Present 
problems faced by Indian exporters- Trends in World Trade- the 
sunrise exports, review of Services Export, Composition and 
Direction of India‟s Export trade since 2000, - Reasons for India‟s 
poor share in world trade. 
II. 
International Marketing 
Meaning, trade barriers 
– tariffs – WTO and its implications on 
International Marketing with reference to agreements: TRIPs, 
TRIMs, GATS, Agreements on Agriculture and its implications on 
developing Nations 
– Regional Economic Groupings- Implications 
of Trade blocs for International Marketing- Major regional economic 
groupings-EU, NAFTA, ASEAN, SAARC- Global System of Trade 
Preferences among Developing Countries (GSTP)