137
10
EXPORT PRICING
Unit Structure
10.0 Objectives
10.1 Introduction
10.2 Factors
determining export prices
10.3 Basic data required for export pricing decisions
10.4 Marginal cost pricing
10.5
Export pricing strategies
10.6 Skimming pricing strategy
10.7 Penetration pricing strategy
10.8 Break even analysis
10.9
Export pricing quotations
10.10 Simple problems on FOB price
10.11 Summary
10.12 Questions for self-Assessment
10.0 OBJECTIVES
After studying the unit
the students will be able;
To describe the factors that determining export price.
To know basic data required for export pricing decisions.
To understand marginal cost pricing and export pricing
strategies.
To identify the break even point.
To explain the different types of quotations.
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