I (Meaning and importance of Exports) Unit Structure

Collection of information 
 
The exporter must collect relevant information from the 
overseas markets. The information may be in respect of demand 
for the product, competition, nature of consumers, political situation, 
import regulations, infrastructure facilities etc. 
(c) 
Analysis of information 
The exporter has to analyze the collected information in 
respect of overseas markets. Such analysis is required to shortlist 
the over seas markets. For example, the exporter has to analyze 
the like and dislikes of the buyers, the purchasing power, buying 
pattern etc, 
(d) 
Short listing of markets 
 
A detailed investigation of the markets will help the exporter 
to short list the countries which may be considered for export 
purpose. The main objective of short listing is to arrive at a list of 
few counties which are likely to influence the selection decision. 
(e) 
Detailed investigation 
 
The exporter may conduct a detailed analysis of certain 
markets. He may collect necessary information in respect of various 
factors such as the nature of the customers, the nature and degree 
of competition, the present and potential demand for the product 
the trade polices of the government and soil. The information can 
be collected from primary sources as well as form secondary 
sources. 
(f) 
Evaluation and selection of markets 
The company has to eliminate countries where trade or 
investment barriers prohibit probable market entry. These barriers 
would include Tariffs Quotas, Foreign Exchange Regulations etc,. 
The exporter may select only those countries or markets, which 
would provide a good rate of return for its investment. 

---