I (Meaning and importance of Exports) Unit Structure

Overseas Sales Agents 
The exporter can appoint overseas agents to distribute, 
market his goods. This in one of the important channels of 
distribution at overseas market. 
(f) 
Direct Exporting Channel 
The exporter can also undertake direct exporting in the 
overseas markets. The direct exporting can be done through Sales 
Representatives and E-commerce or Online business. 
(g) 
Indirect Exporting Channel 
 
Indirect channel is used in exporting when a manufacturer 
markets his product through another firm which acts as the 
manufacturers‟ sales intermediary/middleman. At the overseas 
marketing level used number of intermediaries such as export 
broker, export agent/sales representative of the manufacturer, 
export management company, purchase/buying agent, export 
distributor and so on. 
6.3 NEED AND IMPORTANCE OF WAREHOUSING 
Warehousing is an important element of physical distribution. 
Warehousing creates time utility. It fills the gap between the time of 
production till the time of consumption or delivery in the market. 
The following are the need and importance of warehousing. 
(a) 
Supply of Seasonal Goods 
 
Warehousing is needed as it is useful for the supply of 
seasonal goods to the consumers throughout the year. The 
seasonal goods are preserved properly due to scientific 
warehousing facilities. The agricultural production is seasonal but 
the demand is through out the year. This regular and continuous 
demand is satisfied through warehousing of such commodities. 
Thus, warehousing creates time utility. Warehousing is important as 
it facilitates regular supply of seasonal goods to consumers. 
(b) 
Seasonal Demand 

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Certain goods are required only during a particular period of 
the year. However, production is carried of throughout the year so 
as to meet heavy season demand effectively. Here, warehousing 
plays an important role. It is because of warehousing that the goods 
produced during off season are preserved properly and supplied to 
the consumers during the required season in a fresh and attractive 
manner.