I (Meaning and importance of Exports) Unit Structure

(k) 
Economic Growth of the Nations 
Effective communication helps to expand consumer markets. 
It enables large scale production and distribution. New and better 
varieties of goods enter the market scene. The consumers are 
often receptive of responsive to the new products. This helps the 
economic development of the exporting nations. 
6.7 SUMMARY 
Production and distribution both are very closely related 
activities. For distribution channels are necessary. Channel is a 
route of distribution. There are different types of channels of 
distribution like: Canalizing agencies, Export consortia, Merchant 
exporters, EXPORT houses, overseas sales agents, direct 
exporting channels, Indirect exporting channels etc. 
For physical distribution of goods Ware housing is an 
important element. The points showing the importance of it are: for 
the supply of seasonal goods, to meet heavy season demand 
effectively, large Scale Production, to bring reasonable safety to 
perishable commodities, speculation, to attain the required level of 
quality, price stability, firm to adhere to the delivery schedule. 
Several tools for product promotion can be used by the 
manufacturer these are: advertising, sales promotion, personal 
selling, public relation, direct mailing, publicity, packaging, sales 
promotion, trade fairs and exhibitions, internet etc. 
Product promotion is very much needed in overseas market 
as it provides: product awareness, persuasion, reputation, 
education, develops brand loyalty, expansion of market, inducing 
product trials, overcoming negative attitudes, economic growth of 
the nation. 
6.8 QUESTIONS FOR SELF-ASSESSMENT 
(a) 
What are the different types of channels of distribution in 
export markets? 
(b) 
Explain the need and importance of warehousing? 
(c) 
Explain the necessity of warehousing in export marketing? 
(d) 
What are the tools/elements of product promotion in export 
markets? 
(e) 
Discuss the importance of product promotion in export 
markets? 

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