I (Meaning and importance of Exports) Unit Structure

7.3 EXPORT PROMOTION ORGANISATIONS 
7.3.1
MEANING 
Export marketing is a highly specialized activity requiring 
continuous organizational support at different stages from choosing 
or selection of products, identification of overseas markets and 
customers, selling techniques and channelisation of incentives, 
assistances and facilities granted against exports. 
7.3.2
FEATURES 
OF 
EXPORT 
PROMOTION 
ORGANISATION: 
 (a) 
Basically Service Orgainisations 

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Export promotion organizations are basically service 
organisation and are connected with export promotion activities and 
not with trading activities. 
(b) 
Create Favourable Image 
of India‘s Export Potentials 
Export promotion organizations create awareness about 
India‟s export potential, favourable impression about India‟s 
industrial development and finally create favourable image of India 
in foreign countries. 
(c) 
Easy Availability of Services to Exporters 
The services of export promotion organizations are available 
easily and economically to all exporters as they are established 
basically for the benefit of exporting community.
(d) 
Government Initiative in Formation 
 
The government of India took initiative in establishing export 
promotion ortanisation in order to develop institutional intrastructure 
for export. Government provides financial support to them 
 
(e) 
Provide Non-Financial Services 
Export promotion organizations do not provide direct 
financial services to exporters. They issue certificates, etc. Useful 
to obtain bank finance and benefit of government incentives 
facilities.
Many export promotion organizations have been developed. 
The various export promotion organisation are classified into the 
following groups.