I (Meaning and importance of Exports) Unit Structure

7.2 TYPES 
OF 
EXPORT 
MARKETING 
ORGANISATIONS (EMOs) 
In India, different types of export marketing organisation are 
operating. These are as follows 
(a) 
Manufacturer Exporter 
The manufacturer exporter is the direct exporter. The 
manufacturer obtains the orders from the overseas markets, 
manufactures the goods and then exports. The main advantages 
are reputation in the domestic as well as overseas markets, 
optimum use of resources, spreading of risks of domestic market, 
and export obligation fulillment. 
(b) 
Merchant Exporter 
Merchant exporters are those traders who do not 
manufacturer goods by themselves but they arrange the required 
goods and services from local manufacturer and sell directly to the 
foreign buyers. Normally such exporters have very good 
arrangement with several manufacturers who produce goods as per 
the requirements of the merchant exporters. However, if any 
dispute arises as to the quality of products in foreign markets, the 
merchant exporter alone is responsible. 
(c) 
Canalising Agencies 
Canalizing agencies are concerned with production, 
distribution and marketing of goods and services. The main 
canalizing agency is the State Trading Corporation of India which 
was established on May 18, 1956 to organize and undertake 
exports from India of all such goods which the corporation 
determines from time to time and also organize and undertake 
purchase and sales of goods and services. 
(d) 
State Corporations 
In some states of India such as Bihar, U.P. and Gujarat, 
state government, have set up corporations to look after exports of 
small scale sector. This is because, small sector units find it difficult 

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to negotiate with overseas buyers, and also to undertake various 
export formalities. Therefore, the small units supply the goods to 
state corporations, which look after export activities.