Topic: Effects of social media on Business Growth.
|
Increase Brand awareness
|
Attract customers, get customer feedback and build customer loyalty.
|
Increase revenue by building customer networks and advertising.
|
(Team, Building brand awareness through social media 2022)
|
Businesses can use social media channels for brand awareness campaigns by sharing easy-to-create content including infographics, short videos, ads, and links to more detailed, high-quality content that answers customers' questions or addresses trending topics.
|
|
Social media platforms enable the sharing, liking, and exchanging of content between customer communities or between a single individual and a brand. Many brands already have various accounts on these platforms to communicate directly with their customers.
|
(Animalz, 8 ways to build brand loyalty with social media 2020)
|
|
One of the effective ways to build brand loyalty through social proof is by sharing user-generated content (UGC). UGC refers to photos, videos, and other content shoppers create about using a brand’s products. This content builds trust in shoppers because it is made by customers, not the brand.
|
|
(Barker, 7 basic steps to generate more sales on social media 2022)
|
Every social media platform has the option to either create ads or promote the content. This will ensure higher visibility for the brand among a relevant target audience. Increased visibility will further improve owners of a business's chances of driving sales from social media.
|
|
According to an Olapic study, 70% of U.S.-based respondents are more likely to buy products after being exposed to a relatable or positive image created by other consumers.
|
(business news daily, How to build customer loyalty 2022)
|
|
A subscription-based program not only retains a customer for a certain amount of time, but it also offers incentives for the customer that they may not receive anywhere else.
|
|
(Social media marketing on Brand Awareness 2023 2023)
|
Social media platforms enable a high level of online brand exposure. By engaging in social media marketing, brands can reach millions of users in real-time and at a low cost.
This approach boosts brand visibility and awareness, increasing communication, engagement, patronage, and revenue.
|
Social media marketing enables brands to reach millions of potential customers at lower costs. It also facilitates real-time interactions between brand representatives and their customers or clients.
Additionally, social media marketing facilitates brand awareness and development since the platforms also serve as grounds for in-depth research into consumer behavioural patterns.
|
|
