I (Meaning and importance of Exports) Unit Structure

(f) 
Informing Intermediaries 
 
An effective communication can also be used to inform 
intermediaries about the range of products produces by the firm, 
terms and conditions of the sale and delivery, incentives offered, 
etc. a
nd to persuade them to stock and sell the company‟s products 
in overseas market. 
 
(g) 
Expansion of market
Effective communication helps to stimulate more and more 
demand from the audience or prospects. The exporter can also 
enter into other market areas or countries. This helps to boost up 
large scale production and marketing. 
 
 
 
(h) 
Goodwill 
An effective communication programme can be used as a 
tool for the promotion of the image not only of the product and the 
company but also of the country as a whole in the overseas 
markets. Good quality products and timely services can go a long 
way in enhancing the goodwill. This helps in increasing the market 
share for the product. 
 
(i) 
Inducing Product Trials 
A lot of communication is needed to induce people to try 
products. The main motive of such communication is to motivate 
rather than to inform. For securing action, the firm may resort to 
sales promotion techniques such as provision of samples, free gifts, 
discounts, contests and so on. 
 
(j) 
Overcoming Negative Attitudes 
Generally, foreign buyers have some apprehension about 
the quality of the products originating from developing countries. 

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Effective and positive communication can help to change the 
negative attitude of the consumers towards the product.