Independent work theme: the future of print media

The Beginning Of Print Era

Printing has come into existence thousands of years ago. Though modern printing started in the 1300s when the printing press was invented. Printing was used to inscribe on various objects. It was also used in the publication of books, in making movie ads, street play posters, advertisements, and so on. Printing has been everything for the advertisers from baby boomer’s generation to the current generation X and even for the generations that were present before the baby boomers.

The Current

Millenials and Generation Zs are not averse to the power of print. The current print media includes newspapers and weeklies, magazines, brochures, pamphlets, billboards, posters and much more.

The Ongoing and The Upcoming Scenes for the Print Media

Print is very essential wherever there is a physical presence of the customer.

Be it handing visiting cards when you meet a new prospect or adorning your office or clinic with all the valuable information about the services your company provides in neatly printed boards or paintings, print helps in conveying the main voice like nothing else.

Print Ads are valuable

With more and more people installing ad blockers and turning a blind eye to digital pop up ads, print ads in the magazines, newspapers and many more mediums are finding more weight (quite literally as well).

The power of Billboards

Nobody can deny the charm and lure of a well-made and a well-placed Outdoor Branding. Even the huge brands such as Apple, MacDonalds, KFC, Lenovo, and many more utilize billboards to establish a connection with the audience in the right way and in the right place.
While digital media may have massively taken over throughout the past decade, that doesn’t mean that print is done and dusted. There may now be less of a need for it, but printed media still offers a ton of advantages over its digital counterparts. 
Here, we take you through what some of these advantages are, explaining why print media still has a future and ascertaining what exactly that future will hold.