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Mercedes - Benz.KomilovLaziz
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- History behind the Mercedes – Benz brand
- Trademarks
- About the company
- It`s never ending battle of making your cars better and also trying to be better yourself. Karl Benz.
Group : ST60-2 Student: Laziz KomilovINDEPENDENT WORKMercedes - BenzMercedes – Benz – is both a German automotive marque, and from late 219 onwards, a subsidiary of Daimler AG. The invention in the 1880s of the high – speed engine and the automobile enabled Gottlieb Daimler and Carl – Benz – independly of one another – to lay the foundations for the motorization of road transport.. They both invested their private developments in their own enterprises – in Mannheim. Benz founded the firm Benz &Cie in October 1883, and Daimler – Motoren – Gesellschaft (DMG) was formed in November 1890.History behind the Mercedes – Benz brandTo begin with, the inventors used their own names – “Benz” and “Daimler” as their trademark. The trademark of the Benz & cie remained unchanged, except that in 1909, the cog wheel symbol in use since 1903 was replaced with a laurel wreath surrounding the name “benz”. But the turn of the century (1902) brought a completely new brand name for products from DMG, I.E., “mercedes”TrademarksMercedes – benz ranked among the top global premium car brand. Founded by Karl Benz on june 28, 1926 Mercedes – benz is headquartered in stuttgart, germany. Ledaer in luxury automobiles, buses, coaches, and trucks. Multinational division of the german manufacturer Daimler AG.About the companyLogo says it allThe “three – pointed star” is better recognized around the world than the Christian cross.Hopefully all cars will soon warn their drivers if they are driving on the wrong side of the road. Mercedes – Benz is leading the way.Emil Jellinek, a European automobile entrepreneur who worked with DMG, created the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercedes Jellinek. He was a businessman and marketing strategist who promoted “horseless” Daimler automobiles among the highest circles of society in his adopted home, which at that time, was a meeting place for the “Haute volee” of France and Europe, especially in winter. His customers included the Rothschild family and other well – known personalities.It`s never ending battle of making your cars better and also trying to be better yourself. Karl Benz.THANK YOU FOR ATTENTION !!!Download 0.89 Mb. Do'stlaringiz bilan baham: 
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