Industry analysis on food retail industry

ACTIVITY 2. A factsheet for a selected sub-sector organisation in food retail industry.

P.1 & P.2 A factsheet for a chosen sub-sector organisation by defining each of the selected organisations by including background information of the company, goods and services that they offer.
P.1. Definition of the mission, vision and business objectives of the chosen company.
General mills is a company that specializes in producing flour, breakfast cereals, snacks, organized blends, and similar products, is the best American manufacturer of packaged consumer nutrition. It is also one of the top manufacturers of equipment that provides nutrition.

Founded: June 20, 1928

Number of emploees: more then 35000
Revenue: $18.993B
Profit: $2.900B
Website : https://www.generalmills.com/
Size : Large
Scope:International
Organisational structure: Matrix
Legal structure:Public limited company
Management team
CEO: Jeff Harmening
CFO: Kofi Bruce
IT Manager: Steve Long

Primary markets of general mills
North America Retail, International, Pet, and North America Foodservice.

Headquarters
Minneapolis, Minnesota, United States
Mission statement: “to make lives helheir, easier and richer” (Mission-statement.com, 2020).

Vision statement: “making food people love” (Mission-statement.com, 2020).


About GENERAL MILLS
The Washburn Crosby Company, a flour processing commerce established in 1866, and four other processing firms were procured by General Mills when it was made in 1928. The trade extended as a nourishment processor amid the Awesome Sadness, specializing in cereals and flour merchandise. Items like Wheaties and Cheerios are well-known.
General Mills, Inc., a company that produces flour, breakfast cereals, snacks, organized mixes, and similar goods, is the greatest American manufacturer of packaged consumer nutrition. It is also one of the top producers of nutrient-beneficial equipment globally. Minneapolis, Minnesota serves as the corporate base camp.
When it comes to the compan’s mission statement , It is “to make lives helheir, easier and richer” (Mission-statement.com, 2020).

This statement's clarity serves as a testament to the company's dedication to achieving all of its stated goals and destinations. Its key components are as follows:

• 
  improving health
  
• 
  Improving lives
  
• 
  Maintaining affordable price
  

In order to ensure that it purposefully positions itself within the food commerce segment, General Mills makes absolutely certain that all of its goods adhere to a predetermined wellness standard. Due to the fact that nutrition science research is routinely used to inform standards, the company has been able to fulfill food-related wellness metrics in the US. If strict regulations are upheld, society's members will be more prosperous and happier. The reputation associated with some of the well-known Common Plants trademarks, such as Cheerios, Betty Crocker, Pillsbury, and Wheaties, actually serves as an example of this company's standing.
The fulfillment of its customers is at the center of Common Plants' description of its goal. That makes clear why its basic vision statement is “making food people love” (Mission-statement.com, 2020).It would seem that the business understands the value of what its consumers appreciate and desire. Perhaps one of the most important characteristics of the most successful firms is specific showcasing examination. The fact that Common Plants has been operating as a business for more than 150 years suggests that the company understands this idea. By using this method, General mills is able to adapt the food products it creates over time to the requirements and demands of the market.
The company’s core values include “building a creating culture, making food with passion, putting people first, earning people’s trust, and caring for the world” (Mission-statement.com, 2020). These are some of the organisation's top goals, according to the corporation. The importance attached to these principles stems from the fact that they help build a business that is considerate of everyone and the environment.

P.1. The organisational structure and legal structure.

Why did they choose to be plc

what is first adventage mmmmm invesments to sell the shares

legal structure

P1. Explanation of the role of stakeholders for the chosen company.