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Source: Network Strategy Partners, http://0299d3f.netsolhost.com/NewPages/DPI.pdf 

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d e e p p a c k e t i n s p e c t i o n : t h e e n d o f t h e i n t e r n e t a s w e k n o w i t ?
13
DPI equipment manufacturer Openet, whose clients include AT&T and Verizon, makes a similar value 
proposition to carriers:
In an era when subscriber acquisition rates are declining, the focus of service providers is on 
increasing profitability and competitiveness, which are largely dependent upon gaining visibility 
into and control over the events and transactions on their networks. In fact, network activity is 
a valuable resource that can be exploited to produce measurable business value by the savvy 
service providers that have the expertise and technology to extract that value from it.
46
Along these same lines, DPI firm Procera Networks markets a brochure titled, “If You Can See It, You Can 
Monetize It.”
47
Procera recently boasted they had added 120 new customers in the second half of 2008.
48