Introduction to event
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EVENT MANAGEMENT
1.4.1 Categories
Another common way of classifying events is by their form or content: Cultural celebrations Arts and Entertainment Business and Trade Sport competitions Recreational Educational and Scientific Political and state One more criterion of classifying the events that is often mentioned in literature is according to the level they are attached to particular destination. Therefore, there are events that always take place in the same community, those that always take place in a different community, and those that take place simultaneously in several communities, or they cover the entire region. As Getz (2008) explains, mega events, which by definition always take place in different community, are typically global in their orientation and require a competitive bid to ―win‖ them as a one-time event for a particular place. On the other hand, hallmark events cannot exist independently of Event Management HM-402 Uttarakhand Open University 5 their host community, as well as regional and local events which are rooted in one place. 1.4.2 Types of Events Getz provides a typology of the main categories of planned events based primarily on their form which have obvious differences in their purpose and program. Some are for public celebration (this category includes so-called ―community festivals‖ which typically contain a large variety in their programming and aim to foster civic pride and cohesion), while others are planned for purposes of competition, fun, entertainment, business or socializing. Often they require special-purpose facilities, and the managers of those facilities (like convention centers and sport arenas) target specific types of events: CULTURAL CELEBRATIONS o Festivals o Carnivals o Commemorations o Religious events POLITICAL AND STATE o Summits o Royal occasions o Political events o VIP visits ARTS AND ENTERTAINMENT o Concerts o Award ceremonies BUSINESS AND TRADE o Meetings, conventions o Consumer and trade shows o Fairs, markets EDUCATIONAL AND SCIENTIFIC o Conferences o Seminars o Clinics SPORT COMPETITION o Amateur/professional o Specator/particpant RECREATIONAL o Sport or games for fun PRIVATE EVENTS o Weddings o Parties o Socials o Business events and tourism Finally, all events can be categorized as profitable and non-profit events. Non-profit events are characterized by special programmes mainly devised to enhance the image of the organizers, participants or some organizations. Another type of non-profit events is charity events, devised to collect funds, not for the organizers or |
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