Introduction to event

 
Event Management HM-402 
Uttarakhand Open University 
8 
development needs to be built with long-term use as the priority, and ideally with 
funding and resources earmarked for the post-games period 
1.6 EVENT MANAGEMENT STRATEGY 
Events Management Strategy Events are widely acknowledged as presenting 
opportunities as a strong economic and tourism generator as well as bringing a range 
of community and social benefits to their host destination.
The major drivers of this strategy are the cultural, social and environmental benefits 
of community events. A clear vision is needed to provide direction to activity in the 
future, hence the development of an Events Management Strategy for Irwin. In 
developing this Strategy our objectives are to:

Gain a sound understanding of existing events and venues; 

Achieve clarity regarding the role and responsibilities of event management 
company to support and host events

Develop a sustainable, outcome focused events programme which maximises 
the potential of our involvement in events;

Incorporate the cultural, lifestyle and environmental factors unique to the 
destination into the events programme; 

Pursue campaign which support events and which contribute to overall 
destination marketing; 
1.7 OBJECTIVES OF EVENT MANAGEMENT
Every event must have a clearly stated overall aim; otherwise the event should not 
happen. Events demand a lot of concentrated effort and commitment. This 
commitment can only come out of a genuine belief among all participants that the 
aims are worthwhile and that they will be beneficial in the long term. 
As well as an overall purpose any specific event must have its own set of objectives, 
these must be clear and be set down in a way which will allow you to judge the 
success of the event after completion.
Objectives should always be SMART. 

SPECIFIC to the particular event and particular aspects of it

MEASURABLE express the objectives in numbers and quantities

AGREED make sure all team members know the objectives

REALISTIC set objectives the organising team can realistically achieve 

TIMED set a timescale for achievement of the objectives