Introduction to event


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EVENT MANAGEMENT

 
Event Management HM-402 
Uttarakhand Open University 
52 
Budget performance is the activity to see if the event expenses are being executed 
according to the budget plan and helps identify deviations and develop corrective 
actions. The method uses to monitor the performance of the budget depend on the 
accounting system used by the organization to track costs expenses. If the event only 
uses the accounting system to record what funds are available, the picture may not be 
completed as the accounting system may only show actual expenses and doesn‘t take 
into account the contacts, purchase orders and other monetary commitments that are 
still not accounted for on the general ledger.
Accounting reports typically report on invoices that have been paid to date. The 
event manager needs to track actual expenditures and all monetary commitments 
made to vendors or consultants in the form of contracts or purchase orders that will 
only be recorded in the accounting system once the invoices are paid. Otherwise, by 
just looking at the accounting reports may give the impression that the event has 
more money that what is actually available.
Corrective Actions: Some event may include a predefined limit by which a event 
may be under or over budget during the event implementation phase, it is usually set 
as a small percentage of the total, if the event is above the defined limit then the 
event manager needs to take corrective actions to bring the budget back on track, 
these actions may include trade-offs that will need to be discussed with management 
and the donor, trade-off include reducing the scope or lowering the quality.
Corrective actions may include the use of alternative options to produce the similar 
output using different inputs, the event manager will implement the corrective 
actions and monitor their performance to see if they are effective in reducing the 
event expenses and help bring the event back on track. Corrective actions need to be 
consulted with the event team and the staff in charge of the activities so that changes 
are implemented. 
3.6 Leadership
Leadership involves the ability to influence people to take actions toward completing 
a goal. Events contain a number of components and an event manager need to 
possess dynamic leadership skills to meet various challenges. 
A further complication of the event manager‘s role stems from the multi-dimensional 
environment in which they functions. At the core of day-to-day operations are the 
event office and the event team. A second dimension is the intra-organization i.e the 
parent organization, user community, and contractors. The third dimension is the 
inter-organization i.e external organizations having a vested interest, or oversight 
authority in the event office. This complex environment presents a communication 
paradigm unparalleled by any other management position. The event team is often 
large in number and consists of a multi-faceted mix of multi-disciplinary, inter 
organizational, geographically disbursed members, internally employed personnel, 
and outsourced or contract staff. Therefore, the event manager must cope with 
tenuous lines of authority and power and the event manager must interact with 
multiple varied groups and stakeholders inside and outside of the employing 
organization, often with conflicting interests relevant to the event at hand. Therefore 
they posses numerous leadership challenges. 



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