Introduction to event

a. Trade Mart: Trade Mart indicates a sizable and fixed commercial 
establishment made of many showrooms to promote and sell products and 
services of one or many industries on a continuous basis. 
b. Conference Fairs: Conference Fair consists in a small trade show, mostly a 
display of a specific range of products that accompanies events whose main 
content are conferences and seminars. 
5.7.2 Factors in Organizing Exhibitions 
Points of gravity of the international trade, market forces influencing the demand, 
steady growth of a national industry becoming attractive for the worldwide market, 
and last but not least the professionalism and the marketing acumen of the organizers 
are the ingredients for success and sustainability of trade fairs. Other factors can also 
be taken into account e.g.: 
 A exhibition needs to evolve with the requirements of the market;
 A strong local industry determines the attractiveness for participation; 
 Self-reliance in the long run allows aexhibition to last and possibly to grow, 
since sponsors may shift interest and change their field of support 
 A proper exhibition organization gives a stamp of professionalism and 
reputation to aexhibition and to the sector; Reliable infrastructures and 
facilities as well as a safe and attractive environment of the hosting country 
play an important role;
The cost of participation in an exhibition should be in line with what the exhibition 
can offer and with the participants‘ expectations. What really matters then are the 
professionals, from the trade exhibition hosting country as well as foreigners. It is 
important to have all the possible participants in mind, because this will allow to 
determine the groups that will be primarily targeted, based on the trade exhibition 
focus and the marketing objectives, notwithstanding the fact that all categories will 
likely be part of the trade exhibition: Manufacturers, Traders, Agents, Suppliers of 
industrial inputs; Suppliers of components and accessories, Suppliers of services;

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