BLUE JEANS - Levi Strauss (1829-1902) was an entrepreneur who invented and marketed blue jeans. Trained as a tailor in Buttenheim, Bavaria, Germany, Strauss went to San Francisco, USA from New York in 1853. Strauss sold dry goods, including tents and linens to the 49ers (the people who came to the California gold rush, which began in 1849). In 1873, Strauss and Jacob Davis, a Nevada tailor, patented the idea (devised by Davis) of using copper rivets at the stress points of sturdy work pants. Early levis, called "waist overalls," came in a brown canvas duck fabric and a heavy blue denim fabric. The duck fabric pants were not very successful, so were dropped early on. His business became extremely successful (and still is), revolutionizing the apparel industry.
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