Isma study course description “Marketing”

Study work	Knowledge	Skills	Competences
% of final evaluation
Test work for full time students / Project work for part time students	+	+	+	20
Examination (test + case study)	+	+	+	80

Evaluation of mastering the study course

Achievable level	Requirements
Very high level (10 excellent, 9 excellent)	10 - Knowledge, skills and competence meet and exceed the course requirements; has acquired knowledge and skills at a level that is able to perceive, memorize, reproduce, use the model in a similar situation, and be able to use it independently to acquire new knowledge and solve creative tasks. 9 - Knowledge, skills and competence meet the requirements of the course, are able to solve relevant problems, justify and reason the idea, discern and explain regularities;
High level (8 - very good, 7 - good)	8 - Knowledge, skills and competence meet the requirements of the training course; expresses personal attitudes more at the core of the curriculum than at the level of analysis; 7 - Knowledge, skills and competence are in line with the requirements of the course, but sometimes there is an inability to use the acquired knowledge independently.
average level (6 - almost good, 5 - average, 4 - almost average)	6 - Knowledge, skills and competence meet the requirements of the training course; sometimes lacking in-depth understanding of the problem, not being able to fully apply knowledge in practice, but being able to use knowledge and skills by model. 5 - Knowledge, skills and competences partially meet the requirements of the training course; lack of competence to apply knowledge in practice 4 - Knowledge meets the minimum requirements of the course.
Low level (3 - 1 - negative rating)	3 - Superficial knowledge of the main problems of the study course. 2 - Upgraded individual study course questions; 1 - Not fully mastered the course. There is no understanding of the basic problems of the study course.