Journal of marketing, business and management(jmbm)/sjif factor: 57

JOURNAL OF MARKETING, BUSINESS AND MANAGEMENT(JMBM)/SJIF FACTOR: 5.57

THE DEVELOPMENT NATURE BASED AND ECOLOGIC TOURISM IN SAMARKAND REGION


Ahtamova M.E.
PhD, senior teacher of department of Management
Samarkand institute of economic and services


Abstract. This article presents opinions about the essence, necessity, importance, development stages and types of ecotourism on a world scale. In addition, proposals and recommendations on the possibilities of developing ecotourism in Samarkand region have been developed.
Key words: the field of tourism, ecotourism, types of ecotourism, ways of using ecotourism.


The importance of nature based tourism for a destination can be multiple. Nature has a high stake in attracting tourists to a place. Tourism is not a single industry but is a multi dimensional. Often the studies have focuses don considering nature tourism with tourism activities done in nature areas, where the players are visitors and their experiences in a nature based environment or of nature itself. 
Often nature based tourism is confused with ecotourism or green tourism which is incorrect. Ecotourism is a higher version where travel is to fragile, protected and virgin areas where tourists are engaged in a way that they have minimal effect on natural-social and cultural fabric of the place. Thus Nature based tourism is a universal set where ecotourism is a sub set. Ecotourism also takes note of the attitude of the visitor, visitor’s knowledge and defines how ecotourism should proceed nature based tourism is free from all these shackles. Nature is an inseparable part of elements of tourism and is one of the expectations of the visitor for any destination. 
Who is a nature based tourists and who is not is not an easy task to define as a tourist may be attracted because of nature at a place but whether he/she will practice and indulge in nature based activities is questionable. Because of improper definitions even getting the size of the segment and collecting statistics, doing research is a challenge faced by many. One way such tourists can be recognized are the activities that the tourists undertake and the amount of involvement they do with the nature and the overnight stay aspect that can solve the definitional issue. But in such a scenario often outdoor recreationalists also comes in the segment of nature based tourists. 
Often the service providers for nature-based tourism are not properly segregated or classified. Often in economic terms also it is solely the activity that is counted rather than the accommodation, transportation and food services that they take. So we get a part of their economic effect.