Karshi branch of tashkent university of information technologies named after mukhammad al-khorezmi
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MAIN DIPLOMA WORK (2)....
Picture 1.1. Number of robo-advisor users worldwide
Application of AI in banking and finance Cybersecurity and Fraud detection Customer experience Chatbots Risk management Loan and credit decisions Regulatory compliance Tracking market trends Predictive analytics Data collection and analysis Process automation Table 1.1. Application of AI in banking and finance Examples of AI in Banking Firstly, let’s briefly brush up on our understanding of the concept of Artificial Intelligence. Artificial Intelligence, in layman’s terms, is basically the simulation or imitation of human intelligence to use it in machines and program them to think in terms of humans and to mimic their actions. [3] The term can also be applied to define any machine or software which manifests traits that are associated with the human mind. The AI algorithms can tackle learning, perception, problem-solving, language-understanding, and logical reasoning. 18 Generally being early embracers of most new technologies, Banks leverage AI particularly in their front office (conversational banking), middle office (anti-fraud), and back-office (underwriting). Picture 1.2:AI Applications in financial services [11] Chatbot We’ve all come into contact with Chatbots at some stage or the other such as while accessing e-commerce websites, while reaching out to customer support or while booking hotels or flights for travel. Chatbots are AI-enabled conversational interfaces. They can handle compelling conversations on behalf of the bank with lots of consumers, at a fraction of the cost. They own the potential of bolstering the bank’s consumer experience and its convenience. With people no longer holding the time and patience to be physically present at the bank for all exercises and additionally in cases where the banks are closed, the chatbots 19 step in to serve as the saviors. Their 24x7 availability and efficient customer service make them an excellent apparatus for the sector. Chatbots also assist customers in seeking their transaction details and all additional services that they are eligible to receive. They are programmed to comprehend the customer’s requirements and offer them the appropriate response.[3] An example of a popular AI Chatbot is virtual financial assistant Erica, introduced by Bank of America. Erica plays a crucial role in fulfilling the bank’s customer service requirements through various ways, be it by sending notifications to customers, providing balance data, sharing money-saving suggestions, supplying credit report updates, facilitating bill payments, and helping customers with simple transactions, etc. Table 1.2. Benefits of Chatbots in Banking Benefits of Chatbots in Banking FUNCTIONALITY IMPROVEMENT TIME SAVING SERVICE FLEXIBILITY COST REDUCTION, SALES INCREASE EFFICIENCY A chatbot can expand the functionality of your homepage. For example, through the personalized FAQ that allows users to ask questions “personally” instead of searching for the answer on the website. Targeted search for answers enables significant time savings for users and, as a result, improves your services. A chatbot is always available, day and night, on weekdays and public holidays A chatbot is a long-term investment. Technical automation saves costs for extra retail branches and staff. Banking Messenger Bots are so easy to reach. User only needs to open preferred messenger and the text the problem. Bot will handle the rest. The technology improves your business efficiency, as it enables to process a big amount of customer requests simultaneously The chatbot’s capabilities have recently been expanded to help clients in astute financial decision making, by supplying them with personalized and proactive insights. BBVA consumers in many countries such as in Spain nowadays have access to a latest feature that permanently simplifies mobile-to-mobile money transfers. The 20 transfers are completely secure and do not demand consumers to utilize BBVA’s mobile banking application. Both Android and iOS users can send money via BBVA’s “chatbots” on instant messaging apps like Facebook Messenger and Telegram. And those using the iOS operating system (iPhone) will also be able to do so with the voice assistant, Siri. All this has been made possible thanks to an evolution of the Bizum system, which enables users to send money among cell phones with the applications of the vital Spanish banks. With this latest feature, BBVA takes an additional step forward in the innovation of its mobile banking, by optimizing the functionality of its Chatbot service. Customers can send money on Facebook Messenger and Telegram – a couple of the most famous instant messaging services. BBVA is already a pioneer among Spanish banks in the use of chatbots. Earlier this year, it launched Chatbot, allowing customers to perform basic transactions, such as checking their account balances, IBAN number or the location of the closest ATMs. Now, they can also use this feature to send money. At the same time, BBVA launched the Cashup feature, which lets users send money to anyone in their contacts without having to leave the instant messaging app (WhatsApp, Telegram, Hangouts or Messenger). Download 1.05 Mb. Do'stlaringiz bilan baham: |
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