Knowledge Applications for Competitive Destinations: a visitor Experience Value Chain Approach1
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061005WTO GA Dakar-Value Chain
5. EXECUTION…THE KEY TO SUCCESSThe development of sub strategies will be guided by the overall strategic direction and critical success targets. The following core elements will elaborate the strategic measures in much greater detail. The objective is that this work phase will convert the National Tourism Strategy into practical, deployable and implementable modules for the action phase of the process. It will be essential to utilize a performance measurement system to monitor progress toward meeting growth targets and value chain outcomes. The tourism industry is the largest productive sector and most important contributor to the Jordanian economy. It is essential to execute the National Tourism Strategy (NTS) through a private sector-led effort with the full support for all stakeholders. The Government of Jordan has approved the strategy outlined here and has allocated funding over the next 5 years for its implementation. Action plans have been developed to guide marketing, product innovation, human resource development, and institutional and regulatory reform. Each action plan includes a goal, justification, actions, responsible bodies, time frame, budget, and expected results. The budget for 2005 and 2006 is based on the recommended government allocation of two percent of receipts for marketing, one percent of receipts for product innovation, and one percent of receipts for human resource development. Knowledge Management Research Issues There are some specific knowledge management research issues that need to be addressed in order to facilitate to use of a value chain approach to enhance the competitiveness of a tourism destination:
It is hoped that this brief overview of the value chain approach will help to define ways in which knowledge management can help to enhance destination competitiveness. Download 241 Kb. Do'stlaringiz bilan baham: |
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