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114
Д. А. Крячков
UNIT IV
works, in some cases with strong support from states, can practice noopolitik, with varying degrees 
of success, to change the policies of states that persist in emphasizing the traditional politics of power.
These cases substantiate that the practice of noopolitik is already emerging and that traditional 
ideas about “peace through strength” may give way to new ideas of “peace through knowledge.” 
These cases also show that ideas themselves, particularly ones with deep ethical appeal, may be 
fused with new communications technologies and organizational designs to create a new model 
of power and diplomacy that governments will increasingly encounter and have to heed.
Notes: 
Multilateral Agreement on Investment (MAI) was negotiated between members of the Organi-
sation for Economic Co-operation and Development between 1995 and 1998. Its purpose was 
to develop multilateral rules that would ensure international invesment was governed in a more 
systematic, uniform, and fair way between states.
Zapatista originally referred to a member of the revolutionary guerrilla movement founded around 
1910 by Emiliano Zapata, whose Liberation Army of the South fought during the Mexican Revolution 
for the redistribution of agricultural land. The modern Zapatista movement is seen by some in the an-
ti-corporate globalization movement as a model for resistance and for local democratic organization. 
Netwar is an information-age conflict that is defined by the use of network forms of organization, 
doctrine, and strategy, made possible by the information revolution.
COMPREHENSION 
Ex. 1. Identify the topic and the thesis of the text. Make sure they are neither too 
broad nor too narrow.
Ex. 2. Suggest Russian equivalents for these word combinations from the text.
the realm of diplomacy
from the ground up 
in the throes of information-driven revolutions
a host of shortcomings
the socialization of globalization’s costs
overarching concern
the privatization of globalization’s benefits 
to spell a paradigm change
theorists and practitioners of realpolitik 
statecraft 
Ex. 3. Think of several questions to bring out the main ideas and arguments the 
authors puts forward in support of their thesis.
VOCABULARY
Ex. 4. Translate the following words and phrases, reproduce the contexts in which 
the words in (a) are used in the text (the lines of the text are indicated to help you).
a) 
to be ripe for smth (1–10)
dimension (dimensions) (50–60) premium 
(80–90)
viable (50–60) 
agenda (90–100)
odds (50–60
to 
amount 
to 
smth 
(90–100)
130



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