Lecture 5 Business Writing and Group Assignment
Effective, clear writing comes from clear thinking
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Michael Rouse
Agenda Style
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02
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04
Intro
Coursework
7 C’s
Three-Step Writing Process
04
Why is Business Writing important?
You need to be professional in all areas of your business
Good writing skills help to keep excellent records
Effective Business Writing shows your expertise
It boosts your confidence
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03
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Unclear writing could cost your company LOTS of money
International businesses – need to communicate effectively with people from all backgrounds and cultures
Pros and Cons of Business Messages Pros and Cons of Business Messages
Lack of immediate feedback
Possible misinterpretations
Time-consuming
Time to craft the message
Time to respond
Effective for detailed messages
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Types of Business Messages Types of Business Messages
Infographic Designed
Emails, Text Messages, Memos
Easy to change colors, photos and Text.
Your Text Here
Easy to change colors, photos and Text.
Your Text Here
Reports, Proposals
Written Presentations, Product Descriptions
CVs, Resumes, Cover Letters
Marketing and Sales Messages
Blogs, Podcasts
Written Assignment (60%) Written Assignment (60%)
You will be randomly divided into groups of 4 (max 5)
Familiarize yourself with the criteria when writing the tasks
A memo following the given scenario (30%)
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