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Work and Business 2

Social media managers

Social media managers utilize the tech savvy and knowledge of marketing communications acquired by business majors to coordinate their employer's presence on sites like Facebook, LinkedIn, Pinterest, Twitter, Instagram, and Tumblr. They enhance business activity, establish brand identity, and get the word out about their organization. Social media managers devise strategic plans, help develop content, and measure the impact of online campaigns.

Social media managers enlist the support of staff to gather information for stories that can be placed on social media. Like business majors, they must be team players and have the finesse with people to coax cooperation when they don't possess formal authority over colleagues.

Salary: Social media managers earn an average salary of $5,018. The lowest 10% earned less than $1,605 and the highest 10% earned more than $16,900

Job Outlook: There is a high demand for social media managers, as evidenced.

Financial analysts 

Business majors learn to assess the strengths and weaknesses of businesses and analyze trends in various industries. Financial analysts capitalize on those skills to evaluate companies, industries, and associated investments for clients or their parent company. They interpret financial statements, calculate ratios and other metrics, and write reports with recommendations for investments and the allocation of corporate resources.

Financial analysts benefit from the coursework in accounting, finance, economics, and mathematics that is traditionally part of a business major.

Salary: According to the BLS, the median annual income for financial analysts in May 2019 was $3,011. The lowest 10% earned less than $8,53, and the highest 10% earned more than $7,025.

Job Outlook: Employment of financial analysts is projected to grow by 11% between 2016 and 2026—faster than the average for all occupations.


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