SMART Goals - Specific: To set a specific goal, there are some questions to ask.
- Who is involved?
- What to accomplish?
- When to start/end?
- Where to start?
- Example: setting the goal as “to achieve $3 million sales for product A in the next year” is more meaningful than “to get more business”.
- Measurable: establish concrete criteria for measuring outcomes.
- The criteria should be quantifiable so that the outcome can be easily measured.
- Examples: to achieve $1 million net profit in the next year or to obtain 20% market share in the industry.
SMART Goals - Achievable: it is important to ensure the goals are realistic and be attainable with consideration of the abilities and financial capacity of the company.
- Example: it is not appropriate for a small company to set a goal of earning billions dollars in one year.
- Relevant: the goals should be set for business operation and based on current economic climate.
- Example: a business can set a goal of increasing 20% in sales for its product A in the next year which is relevant to the goal of obtaining 20% market share in the industry.
- Time-bound: a goal should be bound within a time frame.
- Example: it is not appropriate to set a goal of $30 million sales without time limit or it will never be achieved as there is no sense of urgency.
Do'stlaringiz bilan baham: |
