Marketing Strategy and Competitive Positioning pdf ebook


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hooley graham et al marketing strategy and competitive posit

Financial Times Limited: Manson, K. (2014) Power of 
the “mummies” key to Nestlé’s strategy in DR Congo, 
Financial Times, 1 October. © The Financial Times 
Limited 2019. All Rights Reserved; 423 Penguin Ran-
dom House: Gibbs, R. and Humphries, A. (2009), Stra-
tegic Alliances & Marketing Partnerships: Gaining 
Competitive Advantage Through Collaboration and 
Partnering, London: Kogan Page; 423 The Viscount 
Palmerston: Attributed to Henry John Temple, Vis-
count Lord Palmerston 1784–1865, Foreign Secretary 
and Prime Minister of Great Britain during Queen Vic-
toria’s reign; 423 The Financial Times Limited: 
Edgecliffe-Johnson, A. (2015) MasterCard cashes in on 
smart transit, Financial Times, 2 July. © The Financial 
Times Limited 2019. All Rights Reserved; 426 SAGE 
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failure, and the hall of fame’, California Management 
Review, Spring, 10–28; 429 SAGE Publications: Web-
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corporation’, Journal of Marketing, 56(4), 1–17; 436 
Academy of Marketing Science: Achrol, R. (1997), 
‘Changes in the theory of interorganisational relations 
in marketing: Toward a network paradigm’, Journal 
of the Academy of Marketing Science, 25(1), 56–71; 
436 Emerald Publishing Limited: Gummesson, E. 
(1994), ‘Service management: An evaluation and the 
future’, International Journal of Service Industry Man-
agement, 5(1), 77–96; 436 Academy of Marketing Sci-
ence: Achrol, R. (1997), ‘Changes in the theory of 
interorganisationa relations in marketing: Toward a 
network paradigm’, Journal of the Academy of Mar-
keting Science, 25(1), 56–71; 437 Bloomberg L.P: 
Engardio, P. (2009), ‘Why NCR said, “let’s go back 
home”’, BusinessWeek, August 24 and 31, p. 19; 438 

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