Marketing Strategy and Competitive Positioning pdf ebook


Media plc: Bonoma, T.V. (1990), ‘Employees can free  the hostages’, Marketing News, March 19; 463 Else-


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Media plc: Bonoma, T.V. (1990), ‘Employees can free 
the hostages’, Marketing News, March 19; 463 Else-
vier: Piercy, N.F. (2009a), Market-Led Strategic 
Change: Transforming the Process of Going to Mar-
ket, 4th edn, Oxford: Butterworth-Heinemann464 
Internal Communication Focus: (Table 16.1) Pouns-
ford, M. (1994), ‘Nothing to lose: Is internal commu-
nications adding value in today’s organisations?’, 
Internal Communication Focus, September, 6–8; 465 
Woody Morcott: Quote by Woody Morcott; 465 Cen-
taur Media plc: Divita, S. (1996), ‘Colleagues are cus-
tomers, market to them’, Marketing News, October 
21; 467 Elsevier: (Figure 16.4) Piercy, N.F. (2009a), 
Market-Led Strategic Change: Transforming the Pro-
cess of Going to Market, 4th edn, Oxford: Butterworth-
Heinemann; 468 Cengage Learning: Ulrich, D. (1992), 
‘Strategic and human resource planning: Linking cus-
tomers and employees’, Human Resource Planning, 
15(2), 47–62; 472 Wall Street Journal: Moroko, L. and 
Uncles, M.D. (2009), ‘Employer branding: Companies 
have long divided consumers into segments; They 
should do the same with potential – and current –
workers’, Wall Street Journal, March 23, R7; 475 
Hewlett-Packard Development Company, L.P: 
Hewlett-Packard; 476 Marketing Science Institute: 
Webster, F.E. (1997), ‘The future role of marketing in 
the organisation’, in D.R. Lehmann and K.E. Jocz 
(eds), Reflections on the Futures of Marketing, Cam-
bridge, MA: Marketing Science Institute, pp. 39–66; 
476 Taylor & Francis Group: Dewsnap, B. and Jobber, 
D. (2000), ‘The sales–marketing interface in consumer 
packaged goods companies: A conceptual framework’, 
Journal of Personal Selling & Sales Management, 2, 
109–19; 476 SAGE Publications: Workman, J.P., Hom-
burg, C. and Gruner, K. (1998), ‘Marketing organisa-
tion: An integrative framework of dimensions and 
determinants’, Journal of Marketing, 62(July), 21–41; 

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