Marketing Strategy and Competitive Positioning pdf ebook


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hooley graham et al marketing strategy and competitive posit

cial Times Limited: Skapinker, M. (2003) Awkward 
customers, Financial Times, February 12, p. 12. © The 
Financial Times Limited 2019. All Rights Reserved
489 Harvard Business Publishing: Porter, M.E. and 
Kramer, M.R. (2011), ‘Creating shared value’, Harvard 
Business Review, January–February, 62–77; 491 Har-
vard Business Publishing: Heineman Jnr, B.W. (2007), 
‘Avoiding integrity land mines’, Harvard Business 
Review, April, 100–108; 491 Times Newspapers Lim-
ited: Rushe, D. (2007), ‘Starbucks stirs up a storm in a 
coffee cup’, Sunday Times, March 2, 3.7; 492 The 
Financial Times Limited: Grande, C. (2007), Ethical 
consumption makes mark on branding, Financial 
Times, February 20, p. 24. © The Financial Times Lim-
ited 2019. All Rights Reserved; 495 Academy of Man-
agement: Wood, D.J. (1991), ‘Corporate social 
performance revisited’, Academy of Management 
Review, 16(4), 691–718; 495, 496, 508, 509, 510 Har-
vard Business Publishing: Porter, M.E. and Kramer, 
M.R. (2006), ‘Strategy and society: The link between 
competitive advantage and corporate social responsi-
bility’, Harvard Business Review, December, 78–92; 
497 Profile Books Limited: Moss Kanter, R. (2009), 
Supercorp: How Vanguard Companies Create Innova-
tion, Profits, Growth and Social Good, London: Profile 
Books; 497 The Financial Times Limited: Skapinker, 
M. (2010) Long-term corporate plans may be lost in 
translation, Financial Times, November 23, p. 15. © 
The Financial Times Limited 2019. All Rights 
Reserved; 499 Adam Smith Institute: Adam Smith 
Institute (2008), Unfair Trade, London: Adam Smith 
Institute; 506 Bloomberg L.P: Capell, K. (2008), ‘The 
wool industry gets bloodied’, BusinessWeek, July 14 
and 21, p. 31; 510 Harvard Business Publishing: (Figure 
17.4) Reprinted by permission of Harvard Business 
Review. Responsive and Strategic Corporate CSR
from ‘The link between competitive advantage and 
corporate social responsibility’ by Michael E. Porter 
and Mark R and Kramer, December 2006. Copyright 
© 2006 by the Harvard Business School Publishing 
Corporation; all rights reserved510 John Wiley & 
Sons: Savitz, A. and Weber, K. (2006), The Triple Bot-
tom Line: How Today’s Best-Run Companies are 
Achieving Economic, Social and Environmental Suc-
cess and How You Can Too, San Francisco, CA: 
Pfeiffer Wiley; 512 Academy of Management: Carroll, 
A.B. (1979), ‘A three-dimensional conceptual model of 
corporate performance’, Academy of Management 
Review, October, 497–505; 513 Westburn Publishers 
Ltd: (Figure 17.5) Piercy, N.F. and Lane, N. (2009b), 
‘Corporate social responsibility: Impacts on strategic 
marketing and customer value’, The Marketing 
Review, 9(4), 335–60; 515 The Financial Times Lim-
ited: Harvey, F. and Birchall, J. (2007) Walmart in 
greenhouse gas initiative, Financial Times, September 
24, p. 25. © The Financial Times Limited 2019. All 
Rights Reserved; 515 The Financial Times Limited: 
Wiggins, J. (2007) Coke develops a thirst for sustain-
ability, Financial Times, July 2, p. 26. © The Financial 
Times Limited 2019. All Rights Reserved; 518-519 The 

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