Marketing Strategy and Competitive Positioning pdf ebook
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hooley graham et al marketing strategy and competitive posit
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(2004), Sales Force Design for Strategic Advantage, New York: Pal- grave Macmillan. https://www.supplychainbrain.com/articles/1097-top- 25-third-party-logistics-providers-extend-their-global- reach www.luxottica.com/en/company/quick_view 4Cs of marketing mix 317 4Ps of marketing mix 288 20:80 business model 411 a priori approaches to segmentation 203, 205–8 multiple variable 207–8 single variable 205–6 Accor 362, 373 accounting and marketing 475–6 Achilles’ heels resources 162 Achrol, R. 435–6, 436, 442 ACORN 183–4 action (AIDA model) 306 Adaptive Lab 56–7 Adidas (case study) 137–9 administrators 285 Advantage Matrix 87–9 advertising 307 capability 159 aerospace industry 441 age as basis for segmentation 178–9 aggressive quadrant in SPACE analysis 87 agnostic marketing 329 air travel, first-class (case study) 199–201 Airbnb 311 Airbus A380 76–7 alcopops 242 Aldi 123 Alexander, L.D. 459 algorithms for quantitative positioning 225 Alibaba 425 alienation in customer satisfaction 463 Allen, Kate 381–3 alliance-based marketing assets 157–8 Alliance Boots 433 see also Boots Pharmaceuticals alliances and partnerships 436–40 joint ventures 439–40 outsourcing 437–8 Download 6.59 Mb. 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