Mavzu: Shaxsiy sotuv jarayoni Strength: Better Image

Mavzu: Shaxsiy sotuv jarayoni




Strength:
Better Image - If customers have misinterpreted the company’s messages and it resulted in the form of jeopardizing the company’s image. The sales staff could clarify the company’s message and represent a better image of the company. If the sales staff are offering a well-detailed message, then it would improve the company’s sales and revenue.
Reward - If you’re hiring salesmen for personalized selling, then it would reward in many ways like in terms of the company’s better image, salesmen, and customers. They would help you to achieve sales targets, and the company would be able to maintain market share and profitability. The satisfaction of customers is higher in personal selling.
Customer Confidence - If the sales personals have good presentation and communication skills, then they win customers’ confidence by clarifying all types of misunderstandings, objections, questions, and doubts. Their presentation offers would increase their faith in the company.
Flexibility -If the company provides sufficient training to the sales personals, then they can adjust and mold their marketing message differently for various customers. When the problem, objective, and nature of the customer change, so does their marketing message. 


Quick Feedback -The main benefit of personal selling is the immediate feedback after delivering the company’s promotional massage. However, experienced sales personals know whether the customer is showing interest or not at the end of every personal face-to-face marketing.


Personal Attention - Publicity and advertisement are great examples of mass media tools, and they help you to spread the message across the masses. Some customers are looking for precise information, and the salesmen could only answer such questions with detail if required. However, if the salesmen don’t know the answer, then they look for the information to offer valid information. This technique has a deep impact on customers.


Weakness:


High Turnover - When we talk about the job of sales personals, then the turnover rate is very high in personal selling. When salesmen quit their job, then they leave the company in the middle of nowhere. However, the company ends up having no representative to answer the questions of customers. It takes a lot of time for the company to hire and train new people.
Training Cost - When it comes to the training of the sales staff, then it is very costly. Some of the training expenses are; calls and mobile phone charges, health care, salaries of trainees, trainers of salesmen, training equipment, meals, stay in the hotels, and travel expenses. Along with these costs, it also comprises many fixed and variable costs. 


High Cost-per-Action - Cost-per-action means the promotional cost that the company spends to evaluate the performance of its employees. It comprises of followings costs; telecommunication, office supplies, travel expenses, spending on entertainment, product guide literature, supportive material, bonuses, commission, salaries, and other compensations.


Negative Image of Salesmen - One of the biggest flaws of personal selling is a negative perception of the sales personals. Some of the salesmen follow the aggressive tone, and the others have the low, and it annoys customers. However, their negative attitude would cost the company in the form of low sales and a negative reputation of the company.
Opportunity:


Advertising can help the company to enhance its sales and profitability by spreading awareness among the consumers relating to the new features of the item being introduced by the company. The company has a chance to utilize an innovative technology in the manufacturing of Personal Selling And Sales Management, which could result in the decrease of per-unit expense leading the business to be ableto sell its Personal Selling And Sales Management at a lower cost to the cost sensitive consumers. Additionally, the business has a chance to focus on the adjustment of its Personal Selling And Sales Management by environmental and providingadvanced friendly functions in the items.


Threat:
The modification in government policies relating to Personal Selling is considered to be one of the most significant dangers for the business. By having a rapid modification in technology, the new developments in the market may increase the success of the company.