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Social psychology (1)

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10.1 INTRODUCTION : 
 
In society it can be observed that individuals either get 
attracted towards each other or do not get attracted. Interpersonal 
attraction leads to further communication among two or more 
people. Interpersonal attraction can be determined by some internal 
as well as external factors. As a social being we have a need for 
affiliation. Coupled with the need to be affiliated emotional response 
plays a significant role in interpersonal attraction. A positive 
emotional state leads to a smother interpersonal attraction and a 
negative emotional state can lead in repulsion of some one.
There are external determinants in interpersonal attraction 
like similarity among individuals, physical proximity and the mutual 
responding. Further, interpersonal attraction leads to formation of 
relationships. 
Generally close relations can be categorised in to members 
in the family and the friends from our social milieu. Family is the 
place where relationship builds. These relationships or attachment 
styles are different for every individual. The attachment styles 
formed during the interactions with the family can get generalised to 
the relationships outside the family i.e., spouse, friends and others.
 
10.2 INTERNAL DETERMINANTS OF ATTRACTION: 
THE NEED TO AFFILIATE AND THE BASIC 
ROLE OF AFFECT : 
 
10.2.1 The importance of affiliation for human existence : 
 
Human being have the basic need to be part of a group, be 
affiliated and accepted by someone. There are certain internal 
factors that drive this behaviour. This behaviour has a survival 
value of being protected, reproduction and health interdependence. 
Need for affiliation is the basic motive to seek and maintain 
interpersonal relationships. 
It is observed that there are individual differences in 
expression of need for affiliation. It is like a personality trait which 
reflects person’s preferences for need for affiliation. Some may like 
to affiliate at some time and in particular context and some may not. 
People with high need for affiliation will be more sociable and will 
desire to interact with others. This appears to be a conscious 
expression of affiliation. However, some may have implicit need for 
affiliation and would like to be primarily interested in limited two-
person interaction situations. 


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It is very unpleasant experience to be excluded and ignored. 
It gives a left-out and neglected feeling as reaction to be excluded. 
This kind of behaviour in society generates adverse effect on the 
individual or group that is excluded. This kind of deprivation results 
in sensitivity to interpersonal information and cognitive functioning. 
There are certain situation and contexts where need for 
affiliation is clearly evident. During natural disasters it can be seen 
that people help each other. This behaviour is seen because it 
provides an opportunity for social comparison. An opportunity to 
communicate what they feel and think further, generating an 
experience comfort. 

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