Microsoft Word Chapter 1 done doc

10.2.4 
Additional implication of the affect-attraction 
relationship : 
 
 
Some applications or implicit relationship between affect and 
attraction can be observed in daily life situations. Laughter leads to 

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a positive evaluation among individuals in a first interaction. 
Because something humorous happening make the affect positive 
and further distracts from the discomfort of the situation and gives 
new perspective to the situation. It is also seen that this 
understanding leads to manipulating affect to influence behaviour. 
For example, arousing positive affects and associating it with some 
product in an advertisement is very much evident. A political leader 
can be more humorous and arouses a positive emotional state 
further leading to attracting the voters. 
 
10.3 EXTERNAL DETERMINANTS OF ATTRACTION: 
PROXIMITY AND OTHER OBSERVABLE 
CHARACTERISTICS : 
 
10.3.1 The power of proximity: unplanned contacts : 
 
 
One of the important external determinants of interpersonal 
attraction is physical closeness. Interpersonal attraction increases 
as a result of physical proximity and is referred as mere repeated 
exposure effect. For example in a classroom students sitting beside 
each other are more likely to making positive evaluations just 
because of repeated exposure. Another example would be of 
people working in same office, where mere physical exposure leads 
to attraction. The mechanism underlying is that with repeated 
exposure uncertainty reduces and increases the familiarity in the 
absence of any harmful consequences resulting in to feelings of 
being safe. 
Repeated exposure leads to stronger positive evaluation 
even when the person is not aware of the exposure. The positive 
affect generated due to repeated exposure can get generalised to 
other new stimulus. It is also understood that initial negative 
reaction to the stimulus leads to negative evaluation and repeated 
exposure leads to adding in to the continuous negative evaluation 
of the stimulus. 
Application of the knowledge regarding the effect of 
proximity can help us in variety of life situations. If you are in class 
and prefer to have fiends or prefers isolation than you can chose 
the place to sit in the classroom accordingly. We can also make out 
that how interpersonal attraction gets affected by the structure of 
the residential complex we live.