Microsoft Word Chapter 1 done doc

1.3.3 Role of Implicit Process : 
 
The implicit processes are nonconscious processes. The 
process that occur in the mind but we are not aware of them. We 
are not aware of many factors that influence our behaviour. 
Pelham, Mirenberg, and Jones (2002) have shown that if 
something is closer to our self concept then we tend to like it more. 
For example, they found that significantly more number of people 
stay in the city that resembles their own name (more than chance 
number of people with the name Louse stay in the city St. Louse). 
They have called it implicit egotism.

---

8
1.3.4 Social Diversity : 
 
If you look at India, you will realize that it is a multi-lingual, 
multi-ethnic, multi-religious country. It has 18 languages and more 
than 3000 dialects. Every part of the world shows the diversity that 
exists. Cross-cultural research focuses on this diversity. Recently, 
multiculturalism has been promoted as a position to understand this 
diversity. Multiculturalism means the acceptance or promotion of 
multiple ethnic cultures, for practical reasons and for the sake of 
accepting and celebrating diversity. It is useful in many 
demographic setups. e.g., schools, businesses, neighborhoods, 
cities, etc. It promote the idea of equitable status to all religious, 
ethnic groups without encouraging any specific values as central. 
This has been used in various psychological practices, for example, 
multicultural counselling.
1.4 LET US SUM UP : 
 
This unit has provided an introduction to various aspects of 
social psychology. We studied the definition of Social Psychology. 
While doing so we have understood the scientific nature of social 
psychology. We know that focus of social psychology is on 
individual behaviour. We have also learned the various causes of 
social behaviour and thought. While discussing the current trends in 
social psychology we have discussed issues like cognition and 
behaviour, social neuroscience, role of implicit process, and social 
diversity. This will help you understand the rest of the chapters in 
social psychology.