Microsoft Word Chapter 1 done doc

10.3.2 Observable characteristics : instant evaluations : 
 
 
Instant likes and dislikes are seen to be arousing a strong 
affect suggesting a phenomenon that goes against the repeated 
proximity effect. It is possible because something about the person 
is responsible to elicit a positive or negative affect. Affect is 

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considered to be based on the past experiences, stereotypes and 
our attributions. These aspects of a person could be incorrect or 
irrelevant. However, it is seen that these aspects influences an 
individual’s instant evaluations of other person or situation. 
The other observable characteristics like physical 
attractiveness and appearance play an important role. Physical 
attractiveness is a phenomenon that ranges from being evaluated 
as beautiful or handsome to one extreme and unattractive at the 
other extreme. It is observed that people do respond positively to a 
person who is physically attractive and negatively to the person 
who is physically unattractive. Hence, physical attractiveness is 
considered as an initial factor that influences positive or negative 
evaluations.
Appearance anxiety is the apprehension of one’s own 
appearance and possible negative evaluation by other people. 
One’s own negative evaluation can lead to negative self-image and 
decreased self-esteem. However, stereotypes based on 
appearance are not necessarily correct. For example, it is generally 
accepted but not necessary that a physically attractive person will 
be social and have a high self-esteem and a physically unattractive 
person will be asocial.
The question arises that physical attractiveness is exactly 
constituted of what? It is understood that child like features and 
mature features are seen as characteristics of attractiveness.