Microsoft Word Syllabus Revenue Management mba doc


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Syllabus Revenue Management MBA

Group Project: There are two data-driven projects to be done in groups of maximum four students. 
Projects submitted by groups of five or more students will not be accepted for credit. In the same spirit, 
groups should not collaborate with each other for the purpose of doing the assignments. There is no 
restriction in the length of this project but precise and short answers are expected. Keep a copy for your 
reference. 
Final Exam: An in-class, open book/notes test during our last meeting.
ATTENDANCE and CLASS PARTICIPATION 
Attendance at each class is required. If you cannot attend a particular class, please contact the 
instructors in advance in order to arrange for appropriate substitution.
The development of speaking and listening skills is considered an important part of your 
evaluation in this course. Please use the following guidelines to determine your effectiveness in 
class participation 
• Your comments should contribute meaningfully to learning in case discussions and 
lectures. At the same time, there are no stupid questions. 
• Incomplete points or “one-word answers” will not get credit. Well defended and well 
thought out points will get due credit. 
• There may be cold-calling. If you have not been able to prepare a case, or if you are 
uncomfortable with being called on in a particular class, please let the instructor know in 
advance of the class. 
• There are no alternative assignments in lieu of class participation. 
TEXTBOOKS: 
Required: Pricing and Revenue Optimization by Robert L. Phillips. Stanford Business Book
2005. The syllabus includes specific references to various chapters in this book. Pleased read 
them as assigned during the course. (PRO-textbook in this syllabus) 
• Reference (not required): The Theory and Practice of Revenue Management by K. Talluri and 
G. Van Ryzin. Kluwer Academic Publishers, 2004. This is a terse book that mostly covers the 
technical details of the concepts we will cover in class. (TVR-textbook in this syllabus) 

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