Your Own Credibility
The best way to establish your expertise is to demonstrate to readers that you’ve “done your homework”—that
is, that you’ve considered issues carefully and consulted the research, if necessary, to support your position. To show
your audience that you are not unfairly biased, you’ll also need to acknowledge counterarguments and make con-
cessions. These two strategies are explained in the sections that follow.
P r a c t i c e 1
You’ve been given an essay assignment about the impact of violence on television. Following are two “facts” and
their sources. Create a brief profile of each source to make that source credible. Then, for each “fact,” write a sen-
tence that includes the fact, its source, and enough information about the source to establish credibility.
“Fact” 1: The average television channel shows 579 acts of violence in a 24-hour period.
Source: Emily Rhodes
Profile:
Sentence:
“Fact” 2: Violent crimes committed by juveniles have quadrupled since 1973.
Source: Children’s Watch
Profile:
Sentence:
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